The verdict is in: video needs to be a component of your social media strategy if you’re a marketer. According to surveys, the odds are good your competitors are already using video to promote their brands on social media. This…
Category:Video Marketing
Everything you need to know about Video marketing for your business
If you’re a marketer in 2023, you need to leverage video content. You also need to leverage social media. Perhaps more importantly, you need to leverage both together. Sharing video content across social media platforms can help you make smart…
Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
Social media videos should play a significant role in your marketing strategy. According to research, online video content yields a higher rate of engagement than other forms of content. It’s also been shown that social media video content is shared…
Whether you run a one-person operation or a thriving enterprise, cultivating a unique personal brand is essential. This is true regardless of your industry. Your personal brand allows you to forge a connection with your audience (while also providing your…
There is no shortage of video content on the internet. Statistics indicate that on YouTube alone, users upload 500 hours of video content every minute. Video content should play a critical role in your approach to marketing. However, because there’s plenty of competition,…
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