What’s your greatest obstacle to creating those professional-grade videos you so much admire? Is it the time, cost, or maybe the technical expertise?

For most creators and brands, AI avatars are the latest hacks for solving these issues. AI avatars are life-like digital human characters that you can program to talk, move, and mimic different facial expressions. Creators now use these AI avatars to prepare high-quality video content without needing the experience or large budget to pull it through.

Are you looking to learn how to create AI avatars for personal or business presentations? Well, to make your life easier, we’ve covered all you need to know about creating your own AI avatars. 

What are AI avatars?

Simply put, AI avatars are digital human-like characters that look like you. From facial expressions to speech to body movement, AI avatars mimic life-like humans. Thanks to AI technology, we can create these avatars and use them for entertainment, marketing, business presentations, and even customer service.

So, how does this technology work? Think of AI avatars as the final product of technologies like neural language processing (NLP), machine learning, 3D modeling animation, and speech synthesis. For example, NLP helps the avatar understand and respond to queries, while 3D modeling and animation give it a natural, lifelike human appearance. The most advanced AI avatar learns from previous interactions and adapts to new experiences with machine learning.

Mind you, AI avatars were not always this awesome. Early versions were static images with limited functionalities. But in recent years, this technology has improved in many ways, including:

• Realistic visuals
• Improved natural language processing
• Emotional intelligence
• Personalization

As technology continues to evolve, we can expect AI avatars to become even more indistinguishable from humans.

But why is it so important to learn how to make an AI avatar?

Why create an AI avatar? 

About 500 videos are uploaded every minute on YouTube. Now, add this figure to videos uploaded on other platforms. The truth is that the competition for users’ attention is fiercer than ever. There’s more of a need to stand out—a need to create content that offers a personalized experience to your target audience.

Creating an AI avatar gives you an edge in a saturated digital landscape. You get to create a personalized figure that best represents your values, message, and style. You can also customize the AI avatar to fit your target demographics. Creating AI avatars also:

• Streamlines content creation and makes it more accessible

AI avatars generally reduce the efforts that go into making video content. They come in handy for creating different content styles, from explainers to presentations to ads. The interesting thing is that tools like Powtoon offer various templates and presets to streamline the content creation process. There’s no steep learning curve when it comes to learning and creating content on these online tools.

• Saves time and cost

Creators and brands with budget constraints may struggle to compete with well-heeled competitors who can afford in-house or remote video production teams. On the other hand, AI avatars are a more affordable and efficient option than hiring those experts. Simply sign up and start creating high-quality avatars for video content.

How to create your own AI avatar 

Learning how to create AI avatars is easier than you may think. It all starts with finding the right tool for your content creation needs. 

Platforms like Powtoon offer the key perks of 3D software without the steep learning curve. They prioritize ease and accessibility through pre-built templates and AI avatars. Simply find the right elements for your avatar design and generate the content in minutes. But that’s not all; these sites offer additional customization options like text-to-speech, animation effects, and video editing. For the purpose of this guide, we’ll focus on user-friendly platforms that don’t require expertise. 

Follow these steps to learn how to create AI avatars on Powtoon:

Step 1: Choose a template

Powtoon offers various pre-made templates. Each template suits a specific setting, industry, or niche. For infographic-style presentations, you may find backgrounds with corporate elements like charts and graphs. 

Step 2: Add your AI avatar

Your AI avatar is the face of your business, message, or content. So, be mindful when creating one so it resonates with your brand and your target audience. Consider factors like the age and gender of your preferred avatar. 

It’s also important for the clothing to match your brand style or message. An AI avatar in overalls, for example, is best suited for brands in the DIY and blue-collar industries. Online avatar software programs often feature a library of different AI characters, with Powtoons featuring over 150 AI avatars.

Step 3: Finalize your video

An AI avatar is only part of the equation in creating professional-grade video content. This is where you add the text, animation effects, and background music. Some users may use text-to-speech technology or pre-recorded audio as the AI avatar voice output. The animation effect also adds life to your content and gives it a professional feel. This feature allows you to control the camera angle and the scene-to-scene transition. 

Enhancing your AI avatar 

To make unique and memorable AI avatars for your business presentations or personal branding, follow these tips:

• Tell a story. Storytelling is still one of the best ways to connect with your target audience. Use your AI avatar to create relatable narratives. You can take advantage of background templates and audio output. 
• Use an appearance that resonates with the target audience. Visual appeal is often underrated when learning how to create AI avatars. Go for unique features or clothing that appeal to the target audience. A brand targeting college students may use AI avatars with teenage looks and trendy clothes. 
• Be consistent. Use the same AI avatars for all your branding in a particular niche. This helps your audience to link the avatar with a specific product or channel. 
• Be willing to evolve. You’re already a step ahead by using AI avatars in your video content and other media. Take it a step further and discover new ways to use this technology to automate your content creation. You can try out new AI avatars and see how viewers react. 

There’s no limit to what you can do with AI avatars. Here are tips on how to maximize this technology across various digital platforms:

• In social media. AI avatars are great for social media profiles and short video content. You can use these avatars to create content in multiple languages and styles, expanding your reach to a larger audience.
• In video content creation. Creators and brands can integrate AIU characters into explainer videos, business presentations, ads, or other forms of video content. Not only does this save time but it also enhances control over the video output. 
• As virtual assistants on websites. You can program AI avatars to understand and respond to customer queries. Using an avatar boosts your appeal with customers and reduces the need to hire round-the-clock employees. Besides, it’s also great for brand aesthetics.
• In live-streaming. Tools like BocaLive allow users to create avatars for live streaming. This takes the heat off users who are camera-shy or do not communicate well. It also helps users to be anonymous in virtual meetups or conferences.
• In email marketing. AI avatars bring a level of pizzazz to email marketing, adding a personalized touch to your emails. With the right target audience, this strategy can do wonders.

The future of AI avatars 

AI avatar technology is evolving before our eyes, from 2D static animations to 3D hyper-realistic avatars. It has the potential to revolutionize different industries and how we interact with technology. There are a number of ways AI avatars will improve. These include:

• Increased emotional intelligence. Avatars will become increasingly good at understanding and responding to human emotions, fostering deeper connections with us. This means there will be more applications of AI avatars in consumer-facing businesses.
• More customization and personalization. Users will have more control over AI avatars’ appearance, voice, and behaviors. Interestingly, this is already available in some advanced AI avatar generator tools.
• Multi-sensory experience in VR technologies. AI avatars will have the ability to feel, taste, and smell in virtual reality environments. 

Based on these predictions, AI avatar applications will become common in healthcare, telepresence, and education. For example, users in remote regions can set up AI avatars to represent them in various settings, such as workplaces, classrooms, or social gatherings. Health consultants might also start using this technology to reach remote or underserved communities and regions.

To sum it up

Learning how to create AI avatars should be a priority for creators or brands. This skill comes with all the perks and little to no downsides. To begin with, you can reduce the overall time, cost, and effort spent in creating your preferred avatars. You can also reuse the avatars for multiple contents. Ultimately, creating your own AI avatar can take your presentations or online videos to the next level.

FAQ

How do you create an avatar using AI?

You can create an AI avatar using specialized software. For instance, Powtoon features an AI avatar builder that allows users to create a character within a few minutes. You start by picking a template before building your AI avatar. The template sets the tone for the video content. Some online tools also come with a wide selection of AI avatars to choose from.

How does an AI avatar differ from a regular avatar?

Avatars are generally digital representations. Unlike regular avatars, AI avatars are powered by AI technology and are not static. This means they can interact, learn, and adapt based on a data set. The avatars can also mimic human expressions and use pre-recorded or AI-generated audio to create a lifelike digital representation.   

Do I need any special skills to create an AI avatar? 

No, you don’t need any special skills or expertise to create basic AI avatars. You can easily create these avatars using online tools like Powtoon. Most of these platforms have an easy-to-navigate interface and do not require technical skills. In fact, it is as easy as picking the avatar and adding your voiceover. You can also customize the avatar’s personality and appearance and even teach it basic responses. As for creating advanced AI avatars, you may need some programming, animation, or AI expertise. 

Can I customize my AI avatar?

Yes, there’s no limit to how you can customize your AI avatar. In most cases, your only limit is the online tool you’re using to build the avatar. Powtoon offers options to customize the gender, animation effect, hairstyle, and audio output. Some platforms even allow users to upload their own images and create AI avatars from them.

The post How to create an AI avatar appeared first on Powtoon Blog.

Back in the day, creating scripts was a bit of a journey—lots of learning, tons of time, and often investment. But with the emergence of AI script writers, things have changed. These tools help you come up with ideas and polish your final script faster, so you can spend less time struggling with words and more time bringing your ideas to life.

One of the best things about AI script writers is how they can be used for all kinds of content. Whether you’re writing a story, creating an ad, or making an informative video, these tools can do it all. They’re flexible, efficient, and at your service. So, what is AI scriptwriting? Let’s find out.

What is scriptwriting?

Script writing, simply put, is the art of creating stories, dialogues, and scenes for various purposes like movies, videos, and plays. The difference now is that technology, particularly AI, has transformed this age-old skill.

AI script writers are software applications powered by artificial intelligence algorithms. They’re like your helpful assistant in the writing process, understanding language and context. So, whenever you’re stuck in your writing journey, these AI script writers lend a hand, making the process smoother and more efficient.

What is an AI script?

An AI script is a piece of written content created with the help of artificial intelligence. These scripts can be used for a variety of purposes, such as films, advertisements, video games, training videos, and marketing materials. AI tools help you generate these scripts quickly and efficiently, allowing you to focus on customizations.

How do AI script generators work?

AI script generators work by using advanced algorithms and natural language processing to understand user inputs and generate scripts. Users start by giving details about the video’s content, tone, and style, and the AI generates a tailored script accordingly. If you’re wondering how to get an AI to write a script, it’s as simple as inputting your requirements and letting the technology handle the rest.

• Algorithms: At the core of AI-powered script generators are advanced algorithms designed to analyze datasets of text. These algorithms use various statistical and computational techniques to extract patterns, identify key features, and generate meaningful output.
• Natural Language Processing (NLP) techniques: NLP techniques allow AI-based script writers to interpret and understand human language. NLP involves tasks like breaking down text, figuring out the parts of speech, and analyzing how words fit together. This helps AI script generators understand what’s being said and what it means in context.
• Neural networks: Neural networks, inspired by the structure of the human brain, are key in AI script generators. They learn from loads of text data to spot patterns in language. Using deep learning, they can predict what words or phrases should come next in a script based on the context they’re given.

AI script writers are like sponges, absorbing information from a huge library of text data. Through machine learning, they study this data repeatedly, spotting patterns, understanding word relationships, and even picking up different writing styles.

The more data they train on, the better they get at understanding context. They don’t just repeat information; they understand the why behind it and how it fits into the big picture.

So, when you give them a starting point, AI script writers tap into their knowledge to generate scripts that feel natural and relevant. It’s like having an assistant who not only gets what you want but also knows how to deliver it in a way that clicks with your audience.

Why use AI script writers?

AI script writers are transforming industries like film, advertising, and content marketing. These tools enhance productivity, sparking creativity and improving content quality. By integrating AI script generators, you can streamline your workflow and focus on bringing your best ideas to life.

• Advertising: In advertising, AI script writers are invaluable. They help ad agencies generate catchy slogans and persuasive scripts quickly. By automating tasks and offering creative insights, AI script writers help marketers deliver targeted messages that resonate with their audience. 
• Content marketing: AI script writers are game changers for content marketing. They simplify content creation processes, allowing marketers to focus on strategy and engagement. With AI-generated scripts, marketers can produce high-quality content consistently and keep their audience engaged. 
• Film industry: AI script writers are revolutionizing film production. They help screenwriters create captivating dialogues, plots, and characters more efficiently. With AI, filmmakers can experiment with different storytelling approaches and bring fresh ideas to the screen.

The short film “Sunspring” used AI to write its script and got positive reviews. It’s a great example of how AI can be creatively used in filmmaking.

Advantages of AI script writers

While writing a script from scratch may seem like quite a challenge, it becomes significantly easier and faster with AI. Let’s talk about the advantages. 

Saves you time

Say goodbye to hours spent staring at a blank page. AI script writing tools help you generate scripts instantly. Instead of searching for the perfect words, you can dive straight into the creative process.

Provides access to data sources

One of the biggest advantages of AI script writers is their ability to access data sources for content generation. They analyze tons of text data, identifying trends, patterns, and insights that can help your scriptwriting process. Whether you need inspiration, information, or just a fresh perspective, AI script writers have your back.

Helps with character development

AI analyzes character traits, values, and motivations to help create well-rounded characters that resonate with your audience. Writers receive detailed analyses of characters’ personalities, strengths, weaknesses, and motivations, contributing to their development.

Improves dialogue

AI tools analyze dialogue patterns and pacing to improve the quality of script dialogue. With the script writer’s suggestions for improvement, writers can refine their dialogue’s flow and effectiveness.

Optimizes formatting

AI makes screenplay formatting easier by analyzing scripts and suggesting corrections based on industry standards. This saves writers time and ensures their scripts are formatted correctly and submission-ready.

Corrects grammar

AI script writers can fix grammatical errors and other writing issues. Using AI for script writing significantly improves writing quality and allows writers to refine and edit text according to their needs.

AI script writing tips

To get the most out of AI tools for scriptwriting, there are certain tips you can follow to make your writing process smoother and bring your best ideas to life.

• Define your goals: Clearly outline what you aim to achieve with your content, whether it’s informing, entertaining, or persuading your audience. Understanding your goals will help shape the direction of your script.
• Choose the right tool: Take the time to research and test different AI script writing platforms to find one that best fits your needs. Consider things such as the platform’s capabilities, user interface, pricing, and customer support options before making a final decision.
• Refine input data: Provide the AI script writer with detailed and specific input to guide its content generation process effectively. This includes providing relevant keywords, themes, examples, and any specific instructions or preferences regarding tone, style, or language.
• Review and revise: While AI-generated content can be impressive, it’s essential to review and revise the output to ensure its quality and alignment with your goals. Take the time to edit the script and consider asking for your colleagues’ or peers’ feedback.
• Combine AI with human touch: Remember that AI is a tool to complement human creativity, not replace it entirely. While AI can ease the process of content creation, it’s essential to enrich your scripts with authentic human voice, emotion, and perspective to create friendly and genuine content.

Create your script with AI

Ready to learn how to write a script with AI? Let’s quickly walk through the process of script generation and guide you from start to finish.

Choose the right AI tool

There are many AI script writing tools available, so it’s important to find one that fits your needs. Powtoon’s AI script writer is a great choice, offering an easy-to-use interface and robust features that simplify the writing process. By selecting a tool that aligns with your requirements, you’ll be able to create scripts more efficiently and effectively. As one of the best AI script writer platforms, Powtoon Imagine can turn your idea into a script while providing other features like AI video generation and AI voiceovers. 

Pick your video type

First, decide what kind of video you want to create. No matter if it’s tutorials, advertisements, or films, defining your project helps the tool create a script that matches your needs. Think about the purpose of your video and the audience you’re targeting. This step is crucial for ensuring that the AI script writer tailors the script to meet the specific standards and objectives of your project.

Specify your content

Explain what your video is about and the tone you want to set. Giving detailed information helps the AI script writer generate a script that aligns with your vision. Include key points about the content, the message you want to convey, and any specific instructions for voice-over text, on-screen text, and scene descriptions.

Generate the script

Click ‘Generate script’ to create your script automatically. Powtoon’s AI script generator will provide everything from voice-over and on-screen text to slide descriptions. This automated process saves you time and effort, allowing you to focus on customization!

Customize and narrate

After the script is generated, take the time to adjust and refine it to ensure it perfectly matches your vision. Make any necessary changes to the text, tone, and structure to align with your project goals. When it’s ready, you can copy and paste it anywhere or use our studio to transform your script into a video. Our AI text-to-speech tool can help bring your script to life, providing a professional narration that complements your content.

To sum it up

AI script writers are essential in modern content creation, making script writing easier and more efficient. By automating tasks like idea generation and scene development, they help writers work faster and focus on other aspects of their projects. This streamlines the scriptwriting process, improving productivity and content quality and leaving more room for your personal touch. 

Related reading:

• The best 10+ AI video editors of the year
• 10+ best AI video generators of 2024 
• How to write a script with AI

What is AI script writing FAQ

What is AI script writing?

AI in script writing uses artificial intelligence to create scripts for various content forms, such as films and advertisements, assisting writers in generating, refining, and optimizing content automatically. By leveraging machine learning algorithms and natural language processing, an AI script writer can analyze input, suggest improvements, and produce coherent and engaging scripts tailored to specific genres and purposes. 

How does AI script writing work?

AI script writers analyze input data using advanced algorithms and natural language processing, learning from large datasets to understand context, tone, and structure. They help writers create coherent and engaging content.

What are the benefits of AI script writing tools?

AI script writers increase efficiency, productivity, and access to vast data sources for content generation. They simplify the scriptwriting process, save time, and assist writers in generating ideas and refining scripts.

Can AI script writing be used for different content types?

Yes, AI script writing is versatile and can be applied to various content forms, including films, advertisements, training videos, and marketing campaigns. It adapts to different styles and content needs, making it a valuable tool for creators across industries. Whether you need a formal tone for corporate training or a creative narrative for a film, AI script writing tools can tailor scripts to match the specific requirements of each project.

Is AI script writing replacing human scriptwriters?

While AI technology has its benefits in script writing, AI for script writing can’t replace human scriptwriters entirely. Instead, it complements their work by assisting in content generation more efficiently. Human creativity and storytelling abilities remain essential in producing engaging scripts.

The post What is AI script writing? Everything you need to know appeared first on Powtoon Blog.

Are you looking for simple yet effective ways to incorporate AI videos into your daily video creation workflows?

In the past, creating engaging videos required a steep learning curve, hours of effort, and often, expensive professional equipment.

Now, with the AI video generator market expected to be worth $1.76 billion by 2030, the possibilities are endless. Today, anyone with an idea and tools can generate stunning videos online effortlessly and affordably.

Understanding the urge to create compelling video content, many companies have stepped forward with AI-based solutions. 

But which is the best one?

What’s the buzz about AI-powered videos?

The world of video content has taken a quantum leap thanks to the advent of AI video generators. These solutions use advanced algorithms to automate the video creation process, making it seamless and efficient.

The result? High-quality videos that look professionally made without breaking your budget or requiring any technical expertise.

But why exactly are AI-powered videos becoming so popular?

The reasons vary, but some of the key points would include:

Improved speed and efficiency

When using an AI video generator online, one may count on getting the job done in hours, if not minutes. This is because AI technology automates most of the processes – from finding and compiling relevant video clips to editing them into a cohesive story.

However, it’s not as simple as just pressing a button and having a ready-made video. The AI still requires human input, such as selecting the type of video, desired style, and adding personal touches.

Greater cost savings

Professional video production is an expensive affair that can put a strain on any business’s marketing budget. AI video generators offer a more affordable alternative without compromising on quality.

Wider accessibility

AI video generators are designed to be user-friendly and require little to no technical knowledge. This makes it possible for anyone to create engaging videos regardless of background or skill set.

What exactly is an AI video generator?

An AI video generator is a software platform that uses advanced algorithms to create videos automatically. By analyzing input such as text, images, or raw footage, it can generate a high-quality video with minimal human intervention. 

These tools often provide features like automated editing, voiceover generation, and adding effects, making video production quick and accessible. You simply provide the content, and the AI takes care of the production part, coming up with professional-looking videos suitable for marketing, education, or entertainment purposes. Essentially, this technology democratizes video creation, allowing anyone to produce professional-grade videos without much editing skills.

10+ best AI video generators to create a video in a snap!

Before we dig deeper into finding the best software to satisfy your needs, it’s worth noting that these reviews may change over time as tools upgrade and more user feedback is generated. We will carefully monitor the market to ensure our selection remains relevant and up-to-date.

1. Powtoon Imagine 

Pros

• User-friendly interface suitable for beginners.
• Wide range of customizable templates.
• Supports multiple languages and text-to-speech functionalities.
• Strong customer support with extensive tutorials and resources.

Cons

• Sound effect options are limited
• Small learning curve for mastering all features

Key features

Powtoon’s AI video generator, Ridley, simplifies the video creation process by allowing you to fill out a brief and receive a fully customizable video within minutes. The tool supports multiple languages, text-to-speech in 30 languages, and offers a variety of video templates for different use cases like creating marketing videos, explainer videos, and social media content. 

There’s also a character builder feature that lets you create personalized characters by altering clothing, skin tone, hairstyle, and accessories. Another standout feature is the PowerPoint-to-video converter, which transforms presentations into engaging videos with animations, voiceovers, and music. As for editing videos, Powtoon has one of the best AI video editors you can find. 

Pricing

• Lite plan: For $15 a month ($180 billed annually), you get 2 GB of storage, watermark removal, five premium exports per month, the option to create videos up to 10 minutes long, and more
• Professional plan: For $70 a month ($840 billed annually), you get 10 GB of storage, unlimited premium exports, full access to all content and templates, and more
• Business plan: For $125 a month ($1,500 billed annually), you get full brand control, 100 GB of storage, 3rd party reseller rights, character lip-syncing, and more

Who is Powtoon best for?

Powtoon’s AI video generator is best for marketers, educators, and businesses looking for an easy-to-use tool to create high-quality videos without much video editing knowledge.

Refining your video in the Powtoon Studio

Powtoon’s Imagine Producer is paired with the Powtoon Studio, a comprehensive and user-friendly editing platform. This dynamic duo gives you the freedom to refine your video further with an array of advanced yet intuitive tools. In the Powtoon Studio, you can inject your own unique style by adding or changing media, adjusting text styles, and modifying other visual elements.

You’ll also have the option to enhance the audio-visual experience by adding background music or sound effects that set the right mood for your video. Another highlight is the ability to incorporate voiceovers, adding a personal touch to your video content. The platform also allows you to add animated characters to your video, offering an engaging way to present information or tell a story.

2. Synthesia

Pros

• Easy to use without much technical expertise
• Access to more than 140 AI avatars
• Voiceover in over 130 languages and accents
• Room for scalability

Cons

• Poor quality on bigger screens
• Users report some imperfections and unnatural movements on a full screen

Key features

Synthesia’s AI-generated avatars are one the most impressive features of Synthesia. You can even personalize your avatars to act as digital twins. The platform also allows you to upload your own footage and superimpose the AI avatar, delivering a dual-layered presentation. And let’s not forget the ability to generate realistic voiceovers in over 130 languages and accents. 

Pricing

• Free plan: You get six AI avatars, 36 minutes of video a year, over 120 languages and voices, over 60 video templates, and more
• Starter plan: For $22 a month, you get over 70 AI avatars, 120 minutes of video a year, the avatar builder, an AI video assistant, a custom webcam avatar, and more
• Creator plan: For $67 a month, you get over 90 avatars, 360 minutes of video a year, custom fonts, and much more
• Enterprise plan (custom pricing): You get over 140 AI avatars, unlimited minutes of video, 1-click translations, and much more

Who is Synthsia best for?

Synthesia is one of the best AI video software programs for businesses looking to create marketing, educational, or corporate training videos.

3. Descript

Pros

• Text-based video and audio editing
• Eye Contact feature allowing you to read from a script
• Automatic filler words and silence removal

Cons

• Free plan only allows for one transcription hour per month
• Doesn’t have a mobile application

Key features

One of the standout functionalities of Descript is the overdub feature, allowing you to create lifelike voiceovers simply by typing. Also, if you are uncomfortable speaking directly to the camera or want a more polished look with constant eye contact, the software allows you to record your audio while reading from a script. The AI engine adjusts the position of your eyes to make you seem to maintain eye contact with your audience throughout the video. 

Pricing

• Free plan: You get up to 720p export quality, one transcription hour per month, one remote recording per month, and more
• Creator plan: For $12 a month, you get watermark-free export, up to 4K quality, 10 transcription hours per month, 10 remote recording hours per month, automatic filler word removal, and more
• Pro plan: For $24 a month, you get unlimited use of AI effects and AI voice cloning, full access to premium stock media, and much more
• Enterprise plan (custom pricing): You get a dedicated account representative, device service agreement, and more

Who is Descript best for?

Descript’s AI video generator is a great tool for content creators, podcasters, and businesses looking for an all-in-one platform that simplifies video creation.

4. Runway 

Pros

• Gen-2 text-to-video tool
• Intuitive and easy-to-use interface for users of all skill levels
• Integrates with popular tools like Photoshop
• Strong community support 

Cons

• Generated content can sometimes be inconsistent
• Requires a powerful computer

Key features

With features like the Gen-2 text-to-video tool and AI image animation, Runway is a viable option for making videos. The platform also uses latent diffusion models to generate high-resolution images. Other standout functionalities include image stabilization, noise reduction, and the ability to erase and modify subjects in videos with simple text commands. 

Pricing

• Basic plan (free): You get 125 credits and limited features like 5 GB assets and 720p exports
• Standard plan: For $12 per month, you get 625 credits and extra features, including 100 GB assets, upscale resolution, and the ability to train AI generators
• Pro plan: For $28 per month, you get 2250 credits and full access to features, including 500 GB assets, upscale resolution, and the ability to train AI generators and create custom voices for lip-sync and text-to-speech
• Unlimited plan: For $76 per month, you get unlimited video generations and all the features in the Pro plan
• Enterprise plan (custom pricing): You get all the features in the Pro plan plus custom storage, model customizations, priority support, integration with internal tools, and more

Who is Runway best for?

Runway’s AI video editing tool is great for YouTubers, filmmakers, designers, and teams looking to enhance their video production efforts with AI capabilities.

5. Colossyan

Pros

• Ability to auto-translate the video into over 70 languages
• Diverse range of customizable AI avatars with various accents
• Multi-language support
• High-quality output

Cons

• No free plan (except for a free trial with limited features)
• AI avatars sometimes appear unnatural

Key features

With intuitive features and the ability to translate videos into over 70 languages, Colossyan is another one of the best AI video maker platforms. It allows you to choose an AI avatar from a collection of options, each with its own distinct accent and speaking style. Converting PDFs and PPTs into interactive videos via AI is another useful feature of Colossyan. This approach to content repurposing makes it a great choice for users willing to incorporate AI into tutorial and training content creation.

Pricing

• Starter plan: For $19 a month, you get one custom voice, 120 minutes of video a year, an AI script assistant, and much more
• Pro plan: For $61 a month, you get one custom lite avatar and voice, 360 minutes of video creation a year, avatar conversation, and much more
• Enterprise plan (custom pricing): You get unlimited minutes, custom studio avatar and voice, collaboration features, and much more

Who is Colossyan best for?

Colossyan is excellent for educators, marketers, and businesses looking to produce professional videos quickly and easily.

6. HeyGen

Pros

• Integration with Zapier 
• User-friendly interface
• Wide variety of templates and avatars
• More than 40 languages with over 300 automated voices
• Voice cloning with minimal audio input

Cons

• Limited to video generation with AI avatars
• Limited customization options for advanced users

Key features

HeyGen offers AI avatars that represent various ethnicities, ages, and genders. This makes it easy for users to generate diverse and inclusive content. Getting started with HeyGen is a pretty straightforward process. You can either generate your video content with one of their ready-made templates or find an AI avatar and create your content from scratch. 

The platform also supports features like voice cloning and automated captions. And thanks to its Zapier integration, you can connect the tool with platforms like YouTube and Slack.

Pricing

• Free plan: You get one seat, more than 60 base avatars, and over 300 voices
• Creator plan: For $24 a month, you get everything in the Free plan plus three instant avatars, premium voices, and much more
• Team plan: For $120 a month, you get everything in the Creator plan plus multiple seats, 4K resolution video exports, faster video processing, and much more
• Enterprise plan (custom pricing): You get everything in the Team plan plus API access, an account manager, general commercial terms, and more

Who is HeyGen best for?

HeyGen is an ideal AI video generator for freelancers, small business owners, and marketing professionals looking to create high-quality video content without the need for technical expertise.

7. VEED

Pros

• Easy to use for beginners and experts alike
• Supports direct sharing to a range of platforms
• Automatic subtitle generation and translation

Cons

• Limited editing functionality in the mobile application
• The free plan restricts video length to a maximum upload size of 1GB

Key features

Veed is not only an AI video making tool but a solid platform for live streaming as well. All you need is your browser, and you can stream across multiple channels, invite guests in real-time, and even record your stream. Once the live is over, the platform’s post-streaming functionality allows you to repurpose the content and turn it into clips for social media platforms like TikTok, LinkedIn, or YouTube.

As for video making, Veed offers a range of tools like avatars and voiceovers. And unlike some other video generators, it is capable of automatically generating subtitles by transcribing your audio or video files to text with a simple click. The platform boasts an impressive 95% accuracy rate, making sure your transcriptions are as accurate as possible.

Pricing

• Free plan: You get 2 GB of storage, 720p export quality, limited stock templates, and more
• Basic plan: For $12 a month, you get unlimited upload size, full HD 1080p exports, 720 minutes of subtitles a year, and much more
• Pro plan: For $24 a month, you get clean audio, eye contact correction, access to stock audio and video library, and much more
• Business plan: For $59 a month, you get customizable video templates, 4K export quality, 3,600 minutes of text to speech, and much more
• Enterprise plan (custom pricing): You get personalized AI avatars, custom usage limits, multiple workspaces, an account manager, and more

Who is Veed.io best for?

Veed.io is a great choice for content creators, marketing teams, and businesses looking to produce high-quality videos with little effort.

8. Steve AI

Pros

• Straightforward and easy-to-use interface 
• Affordable pricing plans
• Can produce high-quality videos up to 4K resolution.

Cons

• Heavy reliance on templates 
• Limited advanced features

Key features

Steve.AI offers a range of features designed to make video creation a breeze. These include tools for turning scripts into videos, streamlining the whole process. The platform supports multi-format video output, from 720p to 4K, guaranteeing quality for various distribution needs. Meanwhile, the intuitive animation maker and rich media asset library enhance creative possibilities. 

Pricing

• Free plan: You get five voiceovers, five AI video generation credits per month, 10 image generation credits per month, and more
• Basic plan: For $15 a month, you get 720p resolution, ChatGPT integration, podcast-friendly voice to video, and much more
• Starter plan: For $45 a month, you get 1080p resolution, 80% human-like text to speech, 100 character actions, and much more
• Pro plan: For $60 a month, you get 2K resolution, premium support, 100% human-like text to speech, over 200 character actions, and much more
• Enterprise plan (custom pricing): You get 4K resolution, full brand-kit setup, custom voices, custom character actions, and much more

Who is Steve AI best for?

Steve.AI is a great choice if you’re a small business owner, individual creator, or marketer looking to produce high-quality video content quickly and with little effort.

9. DeepBrain

Pros

• Photorealistic avatars for human-like experience
• Integration with ChatGPT 
• Multi-language support

Cons

• AI-generated content may seem unnatural in some cases
• Some features have a learning curve

Key features

With the ability to create human-like avatars, DeepBrain is a no-brainer choice for an AI video generator. The platform has advanced text-to-speech capabilities and human-like speech, allowing you to create an interactive dialogue with your audience. Its innovative technology also integrates with OpenAI’s ChatGPT. This combination means you can transform text into engaging conversations, adding a human touch to AI-generated video content.

Pricing

• Personal plan: For $24 a month, you get five AI prompts per month, voice upload, over 60 AI avatars, and more
• Team plan: For $72 a month, you get unlimited AI prompts, automated captions, gesture control, over 80 avatars, Shutterstock access, and more
• Enterprise plan (custom pricing): You get API access, custom studio AI avatars, 24/7 priority support, and more 

Who is DeepBrain best for?

DeepBrain AI’s video generator is a good option if you’re a content creator or a marketer looking to create high-quality, professional videos quickly and easily.

10. Hour One

Pros

• Easy to use
• High-quality output in various resolutions, including 4K
• Collaboration tools

Cons

• Learning curve for certain features
• Requires a strong internet connection

Key features

Hour One’s AI video generator uses advanced algorithms to create realistic video content in minutes. You can choose from a variety of hyper-realistic AI avatars and pre-designed video templates. The platform also supports over 60 languages and 200 accents, making it ideal for creating multilingual content. And let’s not forget features like text-to-video generation, AI script assistants, voice cloning, and a comprehensive brand kit. 

Pricing

• Lite plan: For $25 a month, you get all 2D templates, script and video wizard, and more
• Business plan: For $95 a month, you get everything in the Lite plan and 3D and premium templates, translation wizard, improved rendering, and more
• Enterprise plan (custom pricing): You get everything in the Business plan and custom avatars, unlimited video minutes, API access, and more

Who is Hour One best for?

Hour One AI is an ideal tool for a wide range of users, including startups, freelancers, small to large enterprises, and professionals in learning and development, human resources, news, e-learning, real estate, and e-commerce.

11. Elai

Pros

• Diverse range of features
• Supports over 120 languages
• Requires no technical expertise

Cons

• Some users have reported that the editor can be laggy at times
• Limited customization options for individual elements 

Key features

One of Elai’s standout features would have to be the customizable AI avatars and voice cloning functionality that you can use to personalize your videos. The avatars come in various forms, including selfie, studio, photo, and animated mascots. You can also benefit from a huge collection of professional video templates and collaboration tools. Besides video generation, there’s even a screen recording feature that you can use to create tutorials, demos, and presentations. 

Pricing

• Free plan: You get over 80 AI avatars, interactivity, and much more
• Basic plan: For $23 a month, you get everything in the Free plan plus API access and more 
• Advanced plan: For $100 a month, you get everything in the Basic plan plus premium voices, brand kit, and more
• Corporate plan (custom pricing): You get everything in the Advanced plan plus SCORM export, free voice cloning per seat, and more

Who is Elai best for?

Elai.io is a good choice for small business owners, marketers, and content creators who need to produce high-quality content as quickly as possible.

Choose the best AI video generator today!

AI video generators are revolutionizing how we create and consume content, making the process more user-friendly, efficient, and versatile.

From Steve AI’s team-based collaboration feature to DeepBrain’s human-like avatars, Hour One’s API integration, and Elai’s idea-to-video feature, we’ve seen a range of unique capabilities designed to cater to different user needs and preferences.

However, each tool has limitations, whether a lack of advanced capabilities or additional customization options. It’s essential to carefully consider these aspects when choosing the best AI video generator for your specific needs.

Now, it’s time to put these insights into action! Why not start your video creation journey with Powtoon?

With various capabilities and 12-year industry leadership that allows for creating professional-grade, engaging video content, Powtoon is one of the best AI video generators to explore.

Moreover, from animated presentations to explainer videos, the platform extends our understanding of AI beyond just generating videos but also into creating interactive and visually appealing content.

So, try out Powtoon today and experience the power of AI in video creation!

Best AI video generator FAQ

What is an AI video generator?

An AI video generator is a software tool that uses artificial intelligence to automate the video creation process. These tools can analyze content, such as text scripts or raw video footage, and apply intelligent editing techniques to produce professional-quality videos. AI video generators typically offer features like automated scene detection, smart trimming, and text-to-speech conversion. 

How do you generate an AI video?

To generate an AI video, you start by providing the AI video generator with the necessary content, which could be a script, text, or raw video footage. The AI analyzes this input and uses predefined templates or custom settings to generate the video. This may include choosing visuals, adding background music, generating voiceovers, and applying effects. Once the AI has completed its analysis and editing, you can review the video, make any necessary adjustments, and then export the final product in your preferred format.

What is the best AI video generator?

To determine the best AI video making tool for you, consider factors like your budget and specific needs. Some popular AI video generators include tools like Powtoon, known for its user-friendly interface and versatile templates, and Synthesia, which offers realistic avatars and multi-language support. Each of these tools has its own strengths, catering to different aspects of video creation. 

The post 10+ best AI video generators of 2024 appeared first on Powtoon Blog.

Starting a business can be very exciting. It can also be very intimidating. Many aspiring entrepreneurs never actually pursue their business goals simply because they don’t know how to get started.

That doesn’t need to happen to you. The following guide offers essential tips for starting a business in 2023. In addition, it shares relevant business statistics. Familiarizing yourself with these statistics and general business trends can help you position your business for success.

How to Start Your Own Business in 2023: What You Need to Know

Know Why You’re Starting a Small Business

More specifically, strive to identify two reasons why you want to start a business of your own. The first reason can be your personal reason for going down this path.

For example, you might want the experience of being your own boss. Defining your personal motivation for starting a business can help you remain focused and committed when you encounter challenges during the early days of growth.

You also need to determine why your particular idea for a business can offer value to customers. You must identify how your business will fulfill a need the marketplace has not yet fulfilled.

If you can’t come up with this reason for starting a business, it could indicate that your business idea isn’t strong enough to succeed. On the other hand, if you can determine why your business idea has the potential to improve the lives of customers, you may be more confident that your business can stay afloat in the long run. 

Study the Competition

It’s possible that no other business offers the exact same products and services that you plan on offering. This is a good thing. A business is typically more likely to succeed if it can differentiate itself from the competition.

Regardless, even if no other business is offering exactly what you intend to offer, it’s likely other businesses are offering similar products and services. Research those businesses to learn more about their target customers. This may help you more clearly determine who your target customers should be. Additionally, by studying the competition, you may be able to describe what makes your business unique more thoroughly.

Set a Budget

To the best of your ability, calculate how much money you will need to invest into your business during the early days when you likely won’t be bringing much money in. Consider what you will need to spend on equipment, travel, advertising, and other such Investments to arrive at a realistic budget.

Now is also a good time to set up a separate business bank account. Managing your money will be much easier if you separate your personal finances and your business finances.

Seek Investors

Odds are good that you will need outside funding to grow your business. You should thus begin researching potential business investors from the start.

Develop business pitches that will allow you to effectively demonstrate to potential investors why your idea is worth taking a financial chance on. to improve the effectiveness of a business pitch, consider incorporating video and multimedia elements. Doing so could help you pitch your business idea to investors in a more dynamic manner.

Plan Your Online Presence

A business needs an online presence to attract customers in the digital age. To ensure your business hits the ground running, start a website and create social media accounts sooner rather than later.

Generate Valuable Marketing Content

Bill Gates famously predicted that content would play a very significant role in marketing in the digital age when he penned his essay “Content is King” back in 1996. That prediction proved correct.

Surveys indicate that customers across all demographics dislike being blatantly advertised to. Luckily, you can promote your business without coming across as too salesy. Instead of running traditional ads, you can offer valuable content to your potential customers in the form of a blog, podcast, and other such content. 

Think about the types of content that would appeal to your target customer. For example, if you’re selling a line of kitchen tools, content offering cooking tips would naturally provide your customers with value.

Take the time to generate this content early as you begin growing your business. Doing so can help you attract leads from the start.

(Bonus tip: Prioritize creating video content. Research shows that potential customers engage with video content to a greater degree than other types of content, like blogs.)

Business Statistics for 2023: Key Information:

Business statistics to be aware of as you throw your hat into the entrepreneurial ring include:

• Small businesses account for about 90% of companies worldwide. If you automatically assume a small business is at a disadvantage, keep in mind that the vast majority of businesses are small.
• Approximately 50% of small businesses begin as home businesses. You don’t need a professional space to start a professional operation.
• About 44% of small business owners are between the ages of 39 and 54 years. In other words, you can start a successful small business even if you assume you’re too old.
• Most (81%) of small business owners work overtime. You’re not alone if you’re devoting a little more time than expected to starting and running your business.

It’s also critical to remember that starting a business takes time. Many of history’s most iconic entrepreneurs faced struggles when they began developing their ideas. However, they didn’t quit.

Of course, you should have a reasonable exit strategy so you’re not stuck running a business that isn’t delivering the rewards you imagined. That said, you also shouldn’t get discouraged if your growth is slow at first. If you remain focused, you could one day turn your entrepreneurial dreams into a reality.

Generate Video Content for Your Business With Powtoon

Once more, video content can help you attract and engage potential customers effectively. Luckily, with Powtoon, generating high-quality video content is easy, even if you have no video production experience and a small video production budget. Get started by signing up today!

The post Starting Your Own Business in 2023: Essential Steps and Key Statistics appeared first on Powtoon Blog.

If you run a small business, the odds are good you don’t have a large workforce. That means you don’t always have the option of delegating key tasks to other employees. 

This can prevent you from growing your business as efficiently as possible. If you have to handle a wide range of tasks as the owner of your business, your ability to achieve fast growth may be limited.

That doesn’t need to be the case! Smart small business owners know that automating certain tasks can allow them to devote their energies to more important priorities.

Various AI tools can significantly boost your productivity. The following are a few noteworthy examples a small business owner like yourself should be aware of.

ChatGPT

ChatGPT recently made news for setting a record as the fastest-growing consumer app in history. It may be easy to understand why.

ChatGPT is far from perfect, and users should always double-check any information or content it provides. That said, the following are just a few ways a small business owner could potentially use this innovative tool:

• Generating marketing copy
• Easily finding the answers to relevant questions
• Planning social media calendars
• General brainstorming
• Explaining complex topics in simple language, which may be important if the nature of your products and services is somewhat complicated

DALL·E 2

DALL·E 2 comes from the same company that created ChatGPT. It allows users to generate AI art, which could streamline the process of generating certain pieces of marketing content.

Anyword

Anyword is an AI tool that generates ad copy and similar written material for users. Small business owners could experiment with this tool to develop marketing content far more efficiently than they could on their own. 

Any word doesn’t merely generate content. It can also rank and score content using algorithms that predict its performance. This feature could theoretically help business owners optimize the strengths of their marketing content.

Jasper

Jasper is another AI tool through which a user can generate blogs, social media posts, website copy, and more. Along with generating written content, this AI tool can also generate AI images. It may thus help small businesses develop image-centric marketing content if they lack the funds necessary to hire an artist.

6sense Revenue AI

AI tools are helpful for many reasons. One is the fact that AI can analyze data virtually nonstop. This allows it to potentially identify trends that others might miss or overlook.

6sense Revenue AI specifically assists small business owners by curating datasets for revenue teams. Its purpose is to help business owners identify online users who are most likely to become paying customers. Using it could allow businesses to feel more confident they are focusing on the leads who are genuinely worth their time and energy.

Iterable

Surveys and studies consistently indicate that today’s consumers are eager for personalization. Of course, as a business with limited means, personalizing your marketing could be a demanding task.

Iterable may change that. Like other AI tools, it relies on extensive data analysis, helping business owners provide customers with individualized messages. This can result in forging a deeper connection between a customer and a brand. 

Iterable also assists users in harmonizing various communication channels. With Iterable, business owners can reach out to customers through email, SMS, and more. 

Apollo.io

Apollo.io is yet another AI tool that leverages efficient data analysis to help users identify the strongest possible leads. Users have praised the tool for helping them save five to 10 hours a week (and sometimes more) on prospecting tasks. They also state that it generally simplifies the overall sales process. Consider experimenting with it if you find you devote a significant amount of time each week to identifying and nurturing leads.

Descript

Like many AI tools, Descript technically offers a range of features, including video and audio editing capabilities. The feature that may be most appealing to small businesses is the transcription feature.

There are several reasons you may need to transcribe audio. For example, perhaps you regularly meet with your employees or other business partners to discuss key topics. Maybe you record these discussions to transcribe them later.

Transcribing the audio yourself could be very time-consuming. Hiring someone to transcribe it for you can be costly. With Descript, you can use AI to transcribe audio, automating yet another major task.

Lavender

Email remains a very popular and effective marketing channel for small businesses across a range of industries. You may appreciate and understand this. Nevertheless, you might also feel you don’t want to waste your time on email marketing when there’s no guarantee your emails will yield engagement or replies.

Lavender is an AI tool that may be ideal for someone like you. It uses AI to identify any issues with an email that could minimize a sender’s chances of getting a reply before they send it. Lavender also uses AI to help users offer more personalization in their emails, and can even craft the beginning of emails for users. As such, this AI tool may substantially improve the return on investment of your email marketing campaigns.

AutoPod

Video content can play a critical role in your marketing strategy. So can podcasts. Both videos and podcasts give you an opportunity to provide your customers with truly valuable content.

However, both videos and podcasts require editing. This may take a lot of time. AutoPod helps by using AI to simplify the video and podcast editing processes. Consider using it to improve your content marketing efforts.

AI Tools Make Running a Small Business Easier

Naturally, you may not have used for all the AI tools on this list. However, the odds are good that at least a few of them have the potential to save you a lot of time and money in the long run. You can use AI for script writing, video generation, and a range of other content creation purposes. Experiment with the options that interest you to learn more about how they can help.

Create Impressive Video Content With Powtoon

AI may help you edit video content, but you still have to produce it first. That’s where Powtoon comes in. Thanks to templates and other such resources, Powtoon makes producing pro-quality video content a breeze, even if you have a small video marketing budget and next to no video production experience. There’s also the AI video maker if you prefer to automate the process. With Powtoon’s intuitive interface and customizable options, you can create engaging videos without the need for expensive AI video editors or extensive technical skills. Sign up today to learn more!

The post 10 Must-Have AI Tools for Startups & Small Businesses  appeared first on Powtoon Blog.

In the realm of social media marketing,  the significance of incorporating subtitles in videos cannot be overlooked. Videos have become one of the most effective ways for businesses and creators to connect with their audiences. Social media platforms like Instagram, Facebook, and Youtube, have made it easier than ever to create and share videos, but incorporating subtitles can take your video marketing strategy to the next level. With the rise of autoplay videos, adding subtitles can help capture the attention of viewers and encourage them to engage with your content. They also make your content accessible to a wider audience, increasing the reach of your social media presence and driving more engagement.

In short, subtitles are a crucial component of any successful social media marketing campaign that utilizes video content. Let’s look at some reasons why subtitles are such a powerful tool in 2023. 

Accessibility

Adding captions has become an indispensable tool for making videos accessible to a wider audience. They can help individuals who are deaf or hard of hearing understand the message conveyed in the video, as well as benefit viewers in noisy environments or those who prefer to watch videos without audio. 

Have a look at these mind-blowing statistics:

• 50% of Americans watch content with subtitles most of the time. 
• 62% of Americans use subtitles more on streaming services than on regular TV.

It’s worth noting that 57% of viewers watch content in public, and this figure jumps to 74% for Gen Z, making subtitles even more crucial for reaching and engaging with your audience.

By incorporating subtitles into your videos, you can ensure that your content is accessible to a wider audience and promote engagement across all social media platforms. With Powtoon, adding subtitles to each slide is effortless. All you need to do is click on the text icon on the left side of the screen, select “add subtitles,” type in your text, and you’re videos are ready to shine! 

Perfect For Viewer Multitasking

In today’s fast-paced world, people are always juggling multiple tasks and responsibilities. With subtitles, viewers can catch important information and keep up with the content even while multitasking. So, when you upload a video on social media make sure you incorporate them into your videos. They’re the secret sauce that can make your content more appealing and help you convey your message even more clearer.

No More Language Barriers

Language barriers can be a major obstacle in communication, both in person and online. However, subtitles can be a lifesaver when it comes to bridging the gap between different languages. By adding them to videos, creators can help their content reach a wider audience, breaking down language barriers and making their messages accessible to everyone. There are countless examples of how subtitles have helped videos be accessible in different languages, from Youtube and Facebook videos to foreign films and TV shows to online tutorials and educational content. 

Increases Retention

Not only do subtitles break down language barriers, but they can also help with retention. By reading along with a video, viewers can reinforce their comprehension and retention of the material. It’s like having a personal study guide right on your screen! Subtitles can also help keep viewers engaged, preventing their attention from wandering and ensuring that they don’t miss any important information. Whether you’re creating educational content, marketing content,  or entertainment, adding subtitles can help improve retention and engagement.

Better Engagement

Speaking of engagement. Are you tired of your social media videos failing to grab your audience’s attention? Look no further than the power of captions! Not only do captions make videos more accessible to a wider audience, but they also help make bite-sized social media videos like TikTok and Instagram videos more attention-grabbing. Research from PLYMedia shows that videos with captions receive 40% more views than those without. By catering to viewers who prefer to watch videos without sound, captions ensure that your message gets across loud and clear. From viral TikTok and Instagram videos with hilarious captions to visually stunning animations with easily readable captions on Youtube, the possibilities are endless.

Improves SEO

Subtitles can also improve the search engine optimization (SEO) of your media content. This is particularly important for social media platforms like Facebook and Instagram and Youtube, where videos are often shared and viewed by millions of users. Captioned videos have become an increasingly popular option on social media as they make it easier for Instagram users to understand and engage with video content.

From an SEO standpoint, subtitles can also make videos more easily searchable on these platforms. By adding captions to Facebook videos or Instagram videos, the content is made more accessible to search engine crawlers. The captions provide additional metadata for search engines to index, which can help the video rank higher in search results. This means that videos with subtitles are more likely to be discovered and viewed by a wider audience, ultimately leading to increased engagement and visibility for your media content. 

Increases Brand Awareness

Subtitles offer a unique opportunity for organizations and creators to promote their brands in their videos. By including their name or logo in the subtitles, they can increase brand awareness and recognition among viewers. This is especially important for social media videos, where attention spans are short and competition is high. The consistent presence of a brand’s name or logo in the subtitles can help establish the brand’s identity and make it more memorable. Additionally, subtitles can be customized to match a brand’s style and color palette, further reinforcing brand recognition.

A Cost-Effective Solution 

Subtitles have become a cost-effective solution for businesses and creators who want to reach a wider audience through video ads or other media content. Subtitles are not limited by language barriers, allowing media content to reach global audiences without the need for costly translations. Rather than investing in expensive dubbing or translation services, video captioning can be achieved through a simple transcription process. Transcription services can provide accurate and high-quality transcriptions that can be easily added as subtitles to videos. 

If you’re looking to add captions to your marketing videos, Powtoon Studio has you covered. With this feature, you can manually add captions to your videos directly on the platform. Easily customize the timing, font, and color of your subtitles, ensuring that they are consistent with your brand’s style.

How Does It Work For Different Platforms? 

LinkedIn Videos: Creating LinkedIn videos with Powtoon is a simple and efficient process. With Powtoon’s customizable templates, you can quickly create engaging videos that are tailored to your audience. To add captions to your LinkedIn videos, you have two options: you can either edit them directly in Powtoon Studio or upload the video with a separate SRT file later.  With Powtoon you can customize the subtitles for your videos so that they match your brand’s style and messaging. If you choose not to add subtitles directly in Powtoon, make sure to attach an SRT (SubRip Subtitle) file to your video before sharing it on LinkedIn. This will allow viewers to read the closed captions while watching your video, making it more accessible to those with hearing impairments or who prefer to watch videos with subtitles.

Facebook Videos: Ready to make Facebook videos that engage and entertain your audience on social media? Powtoon’s Facebook videos can help increase traffic and enhance your online presence. With the added benefit of subtitles, your videos will become more accessible, making it easier to reach a wider audience. Our platform allows businesses to create snackable video content that will ignite brand obsession and help drive conversions. Add your subtitles manually directly in the Powtoon studio or upload a separate SRT file later on Facebook. To add your file, upload your video to Facebook, click on Edit Video, and navigate to the “Captions” tab. Then, simply click to Upload SRT File and upload the file you created. Set the default language to the one you’ve written your captions in and Save.

Tip: You can even add captions to a past Facebook Live Video.

Youtube Videos: Creating engaging YouTube videos on Powtoon is easy and fun. With its user-friendly interface and customizable templates, Powtoon offers a variety of features that can help you create professional-looking animations, explainer videos, How-Tos, and more. Adding subtitles to your YouTube videos is also a breeze. Just add them directly on each Powtoon slide. If you forgot to add in your subtitles in the Powtoon Studio you can always go back and add them later. You can also choose to do it directly on Youtube. Just sign in to your Youtube account and select “Subtitles” from the left menu. Choose the video you want to edit, select your language, and click “Add” under subtitles. Alternatively, you can also add subtitles and captions during the upload process.

Reach a Wider Audience With Powtoon

Regardless of the type of videos you create or the social media channels you use to share them, it’s crucial to keep your audience in mind. One effective way to improve accessibility, engagement, and reach is by adding subtitles to your social media videos. With Powtoon creating professional-looking videos and adding subtitles is easy. Sign up for Powtoon today and start creating videos that leave a lasting impression!

The post Why You Need Subtitles on Your Social Media Videos appeared first on Powtoon Blog.

Creating videos for your business on a budget can be a daunting task, especially when it comes to video production prices. Depending on the type of video you want to create and the level of production quality you’re aiming for, video production costs can add up quickly.

Fortunately, creating and editing videos doesn’t have to be expensive. With the right tips on video editing and production, along with quality video editing software, producing professional video content can be more affordable and easier than you might think.

With video editing software like Powtoon, you can create professional-looking videos without the need for expensive production companies or high-end equipment. Powtoon provides a range of tools and templates that make it easy to create engaging and effective videos, even if you have no previous video editing experience.

Ultimately, creating and editing video content for your business doesn’t have to be a costly endeavor. With the right tools and resources, you can produce high-quality videos that effectively represent your brand, right on your desktop without breaking the bank.

Why Creating Video Content is an Important Part of a Marketing Strategy

Regardless of your industry or niche, you can’t ignore the potential value that video marketing can deliver for your brand. Research indicates that creating video content is a critical component of a marketing strategy in the digital age for the following key reasons:

• Video content is more engaging for potential customers and clients than other forms of digital media, creating a higher level of interest in what you’re offering. A viewer may actively engage with a piece of film content while a reader might only casually browse an article, blog post, etc.
• Videos can be easily shared on various social media outlets, creating opportunities to reach a much wider audience with your message. 
• By creating videos, you can showcase your products and services in a more engaging manner than in written or static visuals, creating an emotional connection with your audience. 
• Videos provide another layer of credibility for your brand, showing potential customers that you have the knowledge and skills to create professional-looking content. 
• You can use videos as part of creating a stronger customer relationship and loyalty, creating an ongoing dialogue with your audience. 

Why Creating Video Content Yourself is Wise

You may be tempted to hire an outside producer to create budget video content for you. This could be a mistake. The benefits of creating your own marketing videos include:

• You know your product and services better than any production company, making it easier for you to create content that communicates the right message to potential customers 
• You have complete control over the content creation process, allowing you to make sure the video is an accurate representation of your brand 
• By creating videos yourself, you save on the high production budget of a production company. You can also use video content to create a personal connection with your audience, for example through Youtube video series. Creating an ongoing dialogue increases customer loyalty and engagement. 

Tips for Lowering Video Production Costs

For all the potential benefits of creating video content, many businesses are deterred by the cost associated with creating videos. However, there are numerous ways to create professional-looking videos that don’t require spending more than you can afford. Here are a few budget-friendly tips for creating video content for your business: 

• Try creating simple, short videos using basic equipment. You don’t need expensive cameras and lighting rigs in order to create effective video content; oftentimes, a smartphone or laptop webcam is sufficient for creating shorter videos with clear audio and visuals. 
• Don’t forget free stock video footage and images. There are numerous websites that offer royalty-free video footage and images that you can use to create more professional-looking videos without creating content from scratch. Sometimes, you may need to provide an image credit to use a certain picture, but that’s the extent of the “payment” you will need to make to anyone.
• Look for low-cost editing software options. You don’t need expensive, full-featured video production software to edit your videos; there are plenty of options on the market for video editing on a budget. Just be sure to test a video editor before committing to one if you have the opportunity to do so. Even if the price is right, if a video editor doesn’t serve your needs, it isn’t worth your money.
• Utilize online resources for creating motion graphics and special effects. If you’re looking to add extra impact to your videos, there is a wealth of online tutorials available for creating motion graphics and other special effects without breaking the bank or needing advanced technical skills. 
• Consider where you will post a video to determine how much you need to spend on producing it. For example, if you’re producing an advertisement that you will share on YouTube and through paid social media ads, you may want to invest a certain amount of time and money to ensure the finished product is as high-quality as it should be. On the other hand, if you’re merely creating a quick video for an Instagram post, you may be able to get away with simply shooting the content on your phone.
• Spend as much time as possible on planning your film before shooting it. This is one of the cardinal rules of making movies, and it also applies when shooting videos for a small business. Basically, the more time you waste on the day of production, the more money you will ultimately spend. If you come prepared with a script, storyboard, and other such pre-production materials, you’ll be more likely to stay within your intended production budget.
• Look for a film budget template online that can potentially help you determine how you will allocate funds. If you have limited experience with video production and video editing, it’s understandable that you might not know how much money you should expect to spend on this type of project. Working with a budget template can make it easier for you to determine what constitutes a reasonable amount of money to devote to your video production needs.

Powtoon Makes Budget Video Production Easy

Video production budgeting may not be your only concern when developing a video marketing strategy. Along with factoring in video production costs, you may understandably wonder whether you have the tools and experience necessary to create your own videos.

Powtoon was designed specifically for people like you and businesses like yours. Powtoon allows you to affordably and easily create impressive video content on a budget and for your brand through such tools and resources as:

• Templates: Video content comes in a variety of forms. They include marketing videos, training videos, sales videos, and more. Powtoon offers numerous templates for a wide range of video styles, such as whiteboard explainer videos, animated videos, cartoon-style videos, and more! These stunning and easily customizable templates will save you a lot of time and money on video production.
• Animations: Creating animated videos allows you to develop a brand while also capturing your audience’s attention with dynamic images and graphics. With Powtoon, you can create affordable animated videos without sacrificing quality.
• Integrations: Powtoon offers integrations for social media platforms, PowerPoint, PhotoShop, video content communities, and numerous other tools and platforms, streamlining the video production, distribution, and marketing processes. Depending on the specific integration you’re using, these resources can simplify both the video production and the video editing processes.
• Content Library: Although Powtoon is an affordable and intuitive tool that many find easy to use even when their video production experience is minimal, users nevertheless benefit from Powtoon’s library of blogs, tutorials, eBooks, infographics, and more, all of which serve to simplify the process of using what is already a simple video production and editing platform. By taking advantage of these resources, users can save time learning how to navigate Powtoon. Time saved translates to money saved.
• Small business solutions: If you’re seeking tools for video editing on a budget and budget video production, it’s likely your business is relatively small. Fortunately, Powtoon offers solutions designed specifically for small businesses. It’s also a versatile all-in-one resource. Whether you’re producing a YouTube video, Instagram video, or virtually any other type of video content for your small business, Powtoon offers just about everything a marketer needs to take advantage of the many advantages video offers. 

These are just a few of the ways Powtoon makes creating videos on a budget easy for users. To learn more about how Powtoon can help you create low-cost videos without sacrificing quality, sign up for free today!

The post How to Create Videos for Your Business on a Budget appeared first on Powtoon Blog.

Over recent years, the consumption of video content has skyrocketed, and video creation has become one of the most popular and successful methods for industries to reach and captivate audiences across various digital spaces. People spend so much of their personal time on the internet and social media, and using these spaces can attract potential customers, increase sales, and immensely boost brand awareness. 

91% of businesses are using video as a marketing tool in 2023, and 92% of marketers reported that video gives them a positive ROI. 

Creating videos for your business is clearly a no-brainer, but choosing the type of video to create can sometimes prove to be trickier than expected. 

So let’s explore the most successful types of video content and help you discover which is best suited for your business.

Explainer Videos

Explainer videos do exactly that. They explain your company’s product or service to your targeted audience. These types of videos have been recorded to be one of the most popular short marketing videos out there, with 70% of companies reporting creating them. However, these bite-sized videos are not only extremely popular among marketers but also loved by consumers. 96% of people report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase.

Explainer videos can be shared on social media or placed on your product or landing page. You can create animated explainer videos or whiteboard videos. Feel free to check one of our most popular marketing and advertising video template, the Meet Jane Explainer! This story follows Jane, your potential client, as she struggles with a problem & discovers your brand’s solution. 

Promotional Videos

Another content marketing idea is promotional video ads. They are short ads that showcase your product or service and can be stunning visual demonstrations. They are excellent at boosting brand awareness, should be short and eye-catching, and, most importantly, show the value and benefits of your product. With Powtoon’s easy-to-use marketing templates, you can create stunning marketing videos that other marketers can only dream of.

Tutorial Videos

Tutorial videos are how-to-videos that teach your clients how to use your products and services. “How-tos” provide free information about your product and are a great way to engage with your consumers and users. “How to videos” are super popular on Youtube and help build brand awareness. Whether you choose to post them on a hub, a Youtube channel, or any other social media account, “how-to tutorials” are impactful video content marketing.

Product Demonstrations

Product demonstration videos or product video examples are an effective tool to show specific features of a product or service and let users understand the product or service before making a purchase decision. Life product demos can be extremely time-consuming and exhausting. Creating these short demo films can be an effective way of introducing a new platform, website, or product in a fun and engaging way while also allowing the user to access the video whenever or wherever. Check out these incredible sales templates that will help you create awesome product demonstrations.  

Testimonial Videos

Testimonial videos are one of the most valuable types of video content for small businesses, as they provide social proof for other clients. They build trust in the viewer and can also help boost conversions by showcasing happy clients who have had success using your product or service. Testimonials function great as online videos for Instagram, LinkedIn, and even TikTok.

Brand Videos

Brand videos are also a must-have in your video marketing strategy. A brand video is a personalized business video that helps establish an emotional connection with your clients and makes them more likely to purchase from you. Introduce your company’s product, mission, values, and culture and create a memorable impression on your target audience. With Powtoon you get to customize your templates and characters by adding your logo or brand colors in minutes.

FAQ Videos

FAQ videos serve to answer commonly asked questions about your product or service. This type of video content for small businesses will boost your customer support and help reduce the amount of time spent answering customer emails and other inquiries. 

Onboarding Videos

Onboarding videos can help new customers get the most out of their experience with your product or service. Onboarding videos can also be used to introduce new hires to the company. This may boost employee engagement.

Live Videos

Live videos let you engage with your existing and potential customers in real time. They can help to build relationships and create a more personal connection with customers. 

DIY Videos

DIY videos may showcase the creative side of your business. This type of content is great video marketing and can help to build trust and loyalty with customers by showing that you want to empower them. DIY tutorials are also a great way to demonstrate how easy it is to use your products or services. 

Behind-the-Scenes Videos

Behind-the-scenes videos provide insight into the company culture, values, and people behind the product or service. They help customers feel more connected to your brand and create an emotional connection that leads to higher customer retention rates. 

Event Promotion Videos

These videos serve to generate interest and excitement for an upcoming event your small business may be hosting. They can spread the word about the event, increase ticket sales, and even boost attendance. 

Educational Videos

Educational content is extremely powerful these days. Educating customers through video content is an effective way to build trust and loyalty with them. Educational videos offer helpful information that customers wouldn’t normally get from sales or marketing materials. Thus, they establish your brand’s authority.

Interview Videos

Interview videos let you showcase the people behind your product or service, as well as key customers and partners. They can provide valuable insights into how your product or service is impacting the lives of customers and help build trust with potential buyers. 

Case Study Videos

Case study videos demonstrate the success that customers have had with your product or service. This type of content provides valuable information about why customers chose your product, how it solved their problems, and what impact it has had on their business. 

Company News Videos

Company news videos of a dynamic means of announcing exciting updates and milestones. They can be used to build excitement and loyalty with existing customers, as well as draw in new ones. They may also be useful as tools for internal communications.

Sales Pitch Videos

Sales pitch videos let you quickly and effectively introduce potential customers to what your product or service can do for them. These videos should be short, informative, and persuasive. 

Humorous Videos

Humorous videos offer a simple way to make an emotional connection with customers and stand out from the competition.

Investor Videos

Investor videos are another great video marketing idea and can show potential investors the value of your product or service. They can provide valuable information about the company’s vision, financial projections, and competitive advantage. 

Employee Thank You Videos

Employee thank you videos give you the chance to show appreciation for your team members. They can help to boost morale and create an enjoyable work environment. 

Social Media Marketing Videos

Social media marketing videos are a great way to engage with customers and build relationships. These videos should be creative, compelling, and optimized for each platform you’re using. 

Powtoon Makes Generating Videos for Small Businesses Easy

Whether you need to make small business videos for your marketing campaign or social media platform, don’t make the mistake of assuming you need years of video production experience or a substantial video budget to take advantage of this powerful tool. Powtoon offers templates to create top-performing video content and simplifies the process for beginners and experts alike. Get started for free today!

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So you want to create an animation huh? And now you are scrolling through the internet trying to find the best animation tool in 2023. Well done for taking the time and checking “what the best tools for something” is. That’s my go-to strategy too.

So here goes. If you’re making animations, animated graphics, videos for youtube, animation projects, gifs, or any type of animated videos there are a few choices, but most of them… you know… suck!

There are a few that make the grade. Let me list them for you.

1. Powtoon – Animated Design and Video Maker

Difficulty Level: Beginners, Intermediate, and Advanced

My review: Powtoon is my personal top choice, why? It’s cloud-based, it’s a design too, and on top of that a video maker. That means you don’t have to download anything and it has – literally – the only custom animated character maker tool in the market. Don’t get me wrong – if you’re into stick figures or a pro looking for Disney-type stuff (although it comes pretty close), you’re free to choose a different animation tool. But this tool is simply incredible. You can create completely customized animated characters which move and do tons of poses. There are literary infinite character builder styles available, so you can generate 100s of styles (probably even more).

As a bonus, Powtoon offers users an extensive templates gallery, hundreds of different characters, animations, and effects. It’s like Canva but for online animations. With Powtoon, you can use your animations to construct presentations, short movies, or even gifs. All of your creations can be easily exported into videos, jpg, and of course mp4. Powtoon is a great option for businesses, educators, and anyone looking to create animations. The platform also features one of the best AI script generator tools out there.

It’s simply one of the best software tools to create free animation. I Love it!

2. Adobe Animate

Difficulty Level: Advanced

My review: Adobe’s animation software is a popular choice among professionals in the animation industry. It offers advanced features such as motion graphics, character rigging, and traditional hand-drawn animation tools.

Adobe Animate is a powerful animation software that offers a wide range of features, making it suitable for proficient intermediate and professional animators. It has a robust timeline editor, allowing you to create complex animations with ease. Additionally, Adobe Animate offers a wide range of tools, such as a brush tool, vector art, and motion tweening, making it a great choice for creating 2D and 3D animations. Adobe Animate is suitable for both beginners and advanced users.

Overall, Adobe Animate is a great option due to its extensive selection of features and tools, making it suitable for a wide range of proficiency levels. Additionally, Adobe Animate offers plenty of tutorials and resources, making it easy to learn the basics and create stunning animations. Furthermore, Adobe Animate offers an extensive variety of royalty-free music and sound effects, making it easy to add the perfect soundtrack to your animations.

3. Toon Boom Harmony

Difficulty Level: Advanced

My review: Toon Boom Harmony is used by studios and animators around the world to create high-quality 2D animations for television and film. It offers a variety of powerful animation tools, including a bone rigging system and advanced camera controls. It also has a library of pre-made characters and objects, so you can get started quickly.

4. Blender

Difficulty Level: Intermediate and Advanced ( steeper learning curve and requires a good understanding of 3D animation)

My review: Blender is a free and open-source 3D animation and modeling software. It is a great option for those looking to create 3D animations, as it offers a wide range of features and is constantly being updated with new features and improvements. With Blender, you can create animations for video games, movies, and more – but it does have a learning curve.

5. Moho – Moho (formerly Anime Studio)

Difficulty Level: Beginner and Intermediate

My review: Moho is a 2D animation software that is designed for both professional animators and hobbyists. It offers a wide range of tools and features, including a bone rigging system, motion tracking, and lip-syncing tools, making it a great option for creating 2D animations. Moho is suitable for beginners and intermediate users.

Overall winner

In my opinion, Powtoon is the best tool to make animation in 2023. Due to its ease of use and wide range of features, Powtoon allows you to seamlessly create engaging content. It is suitable for beginners, professionals, and anyone in between. With its drag-and-drop interface, you can quickly create good animations with minimal effort. It also offers a wide range of ready-made templates, allowing you to customize your animations to fit your needs. Powtoon’s extensive library of royalty-free music and sound effects makes it easy to find the perfect soundtrack for any animation.

So what are you waiting for? Start creating stunning, professional-looking videos that make people say WOW! Sign up to Powtoon and let the magic happen!

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