Looking for an AI video editing tool that takes your content creation to another level? You’ve landed in the right place!

In this comprehensive guide, we’ll explore some of the best AI video editor platforms available today, with a special emphasis on productivity, efficiency, and quality. From basic cut-and-trim features to sophisticated AI-driven effects, these tools are transforming how we create and consume video content.

The best AI video software shortlist

1. Powtoon Imagine for ideation and time efficiency.
2. Invideo for creating with text prompts.
3. Adobe Premiere Pro for advanced video editing.
4. Runway for combining art and AI.
5. Synthesia for human-like AI avatars.
6. Fliki for content repurposing.
7. Veed for rich stock footage.
8. Wondershare Filmora for advanced tools.
9. Movavi for great tutorials and customer support.
10. Lumen5 for incorporating your branding elements.
11. Descript for video and podcast making.
12. Colossyan for multilingual AI avatars.
13. HeyGen for voice cloning.
14. DeepBrain AI for multipurpose video editing.

*Note: The tool reviews we present here are based on the collective experience of users and their shared opinions from publicly available sources. Be aware that these reviews may change over time due to ongoing user feedback. The primary objective of this article is to accumulate and present user feedback regarding AI video editing tools/software cohesively. This is intended to aid readers in making informed decisions when selecting the video editing tool that best suits their needs. Now, let’s move on to the reviews!

What is an AI video editor?

An AI video editor is basically a software tool that uses artificial intelligence to automate the video editing process. It simplifies tasks like rimming footage, adding effects, and generating subtitles or voiceovers. With the help of AI algorithms, these programs can analyze video content to make smart editing decisions, saving users a great deal of time and effort. 

Features like text-to-video conversion, automatic captioning, and real-time editing allow both beginners and professionals to easily create videos of the highest quality. AI video editors are especially valuable for streamlining workflows, reducing manual input, and the production of creative projects without the need for technical expertise.

What makes the best AI video editing tool?

There are several factors to account for when deciding what the best AI video editor is. Here are key aspects you should consider when choosing an AI platform:

• User-friendly interface: The tool should ideally have an intuitive interface that caters to both beginners and experienced editors. 

• Advanced AI features: AI capabilities like automatic scene detection, smart trimming, and AI-driven effects can do wonders for the editing process. Features like automatic captioning and voiceover generation can also add to the tool’s versatility.

• Customization options: You should be able to fine-tune AI-generated edits, adjust settings, and add personal touches to make the final product meet your expectations.

• Quality of output: The tool should support high-resolution outputs, including HD and 4K, to guarantee the final video is of professional quality.

• Media library: Make sure you have access to a large enough library of stock images, videos, and music.

• Multi-language support: For global reach, the tool should support multiple languages, both for text and voiceover capabilities.

• Collaboration features: Real-time collaboration tools are essential for teams working together on projects. This includes features like shared workspaces and the ability to leave comments and suggestions.

• Affordability and pricing plans: The tool should have a range of pricing tiers that cater to various budgets and needs. This should include a free option with permanent access to basic features. 

• Customer support and resources: Reliable customer support and access to tutorials, FAQs, and user communities can help you get the most out of the tool and troubleshoot any issues you come across.

Best AI video editors of 2024

1. Powtoon Imagine

Pros 

• Intuitive and user-friendly interface
• Variety of visuals and animations to create animated videos and more
• Integration with recorded videos, allowing for a mix of animation and live-action content​​​​
• Extensive music library

Cons

• Limited video duration for imported clips
• Limited sound effects

Key features

Powtoon Imagine offers a suite of features designed to streamline the workflow, allowing you to move from concept to completed video with very little effort. The tool boasts over 100 built-in video editing templates tailored for various purposes, which you can customize as you like.

With shared media libraries and asynchronous editing capabilities, team members can easily work together on projects. For enterprise users, Powtoon Imagine provides high-level security compliance with ISO-27001 standards, 24/7 technical support, and scalable solutions to accommodate large teams. These features make Powtoon Imagine a great tool for creating a professional-quality video, be it for personal use or large-scale corporate projects​​​​​​. The platform also features one of the best AI video generators. 

Pricing

Lite plan:

• $15 a month ($180 billed annually)
• You can remove Powtoon branding
• You get five premium exports a month
• You get 2 GB of storage
• You can create videos up to 10 minutes long

Professional plan:

• $70 a month ($840 billed annually)
• Everything in the Lite plan
• You can use the AI script writer and the AI video assistant
• You get unlimited premium exports 
• You get full access to all content and templates
• You get 10 GB of storage
• You can create videos up to 20 minutes long

Business plan:

• $125 a month ($1,500 billed annually)
• Everything in the Professional plan
• You can fully customize characters
• You can do character lip-syncing
• You get full brand control
• You can use the camera movement feature
• You get 3rd party reseller rights
• You get 100 GB of storage
• You can create videos up to 30 minutes long

Who is Powtoon best for?

Powtoon Imagine is the best AI video editing app for marketers, content creators, educators, small business owners, and larger enterprises looking to ideate content and produce professional-quality videos as quickly as possible.

How Powtoon Imagine works

Creating a captivating video with Powtoon Imagine is a simple, intuitive process that unfolds across a few key steps:

Step 1: Share your needs

The journey begins by outlining your distinctive video requirements. Be it a product explainer, a corporate training video, or a personalized message, the flexibility of Powtoon Imagine caters to your needs.

Step 2: Choose from ideas

Based on your specifications, Powtoon Imagine presents an array of AI-generated video concepts. You can browse these suggestions and select the one that resonates with your vision.

Step 3: Customize

Powtoon Imagine doesn’t stop at providing a first draft of your video. It offers you the opportunity to inject your unique touch into the video. Highlight key points, set your tone and style, and even integrate your brand name into the video.

Step 4: Generate and preview

Upon finalizing your customizations, Powtoon Imagine swiftly generates your video. You can now preview the video, ensuring it meets your standards and fulfills your objectives.

Step 5: Edit in Powtoon Studio

For those desiring an extra layer of refinement, Powtoon Imagine provides access to the Powtoon Studio, a user-friendly advanced editing platform. Here, you can add or modify media, edit text, change style elements, and tweak audio effects and voiceover. And that’s not all – the Studio also allows you to add voiceovers, animated characters, and so much more, propelling your video to the next tier of excellence.

Next-level AI video maker

Meet Ridley, your personal video production assistant who embodies a blend of precision and creativity. Whether you are looking for an AI video generator or tools for advanced video editing, Powtoon Imagine’s artificial intelligence algorithms and Ridley’s expertise have you covered. 

Ridley serves as your trusted companion, offering unwavering support and inspiration as you bring your ideas to life through visual masterpieces. With Ridley, the process of video creation becomes a seamless and elegant endeavor, expertly synchronized with your individual rhythm.

Ridley serves as your trusted sidekick, offering unwavering support and inspiration as you bring your ideas to life through visual masterpieces. With Ridley, the process of video creation becomes a seamless and elegant endeavor, expertly synchronized with your individual rhythm.

The result?

A video that is not just a mere combination of clips and sounds but a captivating narrative that resonates with your audience, holding them in rapt attention from beginning to end.

2. Invideo

Pros

• Intuitive AI features
• Massive template library with over 6000 professionally-designed templates,
• Free access to millions of royalty-free stock images, videos, and music tracks
• User-friendly drag-and-drop functionality
• Realistic AI voiceover options 

Cons

• AI-generated content occasionally needs additional tweaks​​.
• Some users feel that customization options are limited compared to more professional-grade editing software

Key features

InVideo comes with a range of powerful features that make the video creation process effortless. The AI text-to-video functionality allows you to input text prompts and receive a complete video draft with visuals and scripts. Standout elements include the simple drag-and-drop editor, voiceover capabilities with realistic AI voices, and advanced editing tools like effects, transitions, animations, and motion graphics. InVideo also supports team collaboration, allowing multiple users to work on a project at the same time with features like timestamp comments and admin controls.

Pricing

• Free plan: You get 10 minutes of AI generation per week plus 10 GB of storage, over 2.5 million standard media, and four exports per week with InVideo watermark
• Plus plan: For $20 per month ($240 billed annually), you get 50 minutes of AI generation per month, 80 iStock media per month, 100 GB of storage, unlimited exports, and two voice clones
• Max plan: For $48 per month ($576 billed annually), you get 200 minutes of AI generation per month, 320 iStock media per month, 400 GB of storage, unlimited exports, and five voice clones

Who is Invideo best for?

InVideo’s AI video editor is a great tool for content creators, marketers, and anyone who needs to produce polished videos quickly and easily.

3. Adobe Premiere Pro

Pros

• Task automation with Adobe Sensei’s AI capabilities
• Seamless integration without the need for rendering​​
• Access to a huge library of motion graphics templates and stock media through Adobe Stock
• Integration with Frame.io for real-time feedback and collaboration
• Audio tools like the Essential Sound panel for noise reduction and audio enhancement​​.

Cons

• Steep learning curve
• On the expensive side, especially if you need full access to the Creative Cloud suite
• Requires a powerful computer to run smoothly, especially with large or complex projects

Key features

Adobe Premiere Pro (with Adobe Sensei as the AI assistant) features advanced AI tools like automated object selection, content-aware fill, and intelligent auto-adjustments for color, contrast, and exposure. The platform also offers smart enhancements, scene detection, and tagging for efficient organization and editing. And with the dynamic link feature, you can easily integrate projects with After Effects for advanced motion graphics. 

Pricing

• Monthly: $34.49 per month 
• Annual (paid monthly): $22.99 per month
• Annual (prepaid): $263.88

Who is Adobe Premiere Pro best for?

If you’re a professional video editor or creative professional looking for advanced features and seamless integration across multiple Adobe applications, the Adobe Premiere Pro is for you.

4. Runway

Pros

• User-friendly interface 
• Integration with popular tools like Photoshop, Blender, and Unity
• Strong community support and comprehensive learning resources
• Versatile text-to-video and image-to-video capabilities

Cons

• Requires powerful computing resources
• Potential for inconsistencies in generated content due to vague or contradictory prompts
• Complicated tasks and high-resolution outputs can be time-consuming

Key features

Runway’s AI video editing tool offers a variety of powerful features that can do wonders for your creative workflows. With real-time collaboration capabilities, users can work on projects together at the same time. The platform also supports high-resolution image generation using latent diffusion models. This is perfect for tasks that involve fine details. Other features include noise reduction, image stabilization, and the ability to cut out and modify subjects in videos with simple text commands.

Pricing

• Basic plan (free): You get 125 credits and limited features like 5 GB assets and 720p exports
• Standard plan: For $12 per month, you get 625 credits and additional features like 100 GB assets, upscale resolution, and the ability to train AI generators
• Pro plan: For $28 per month, you get 2250 credits and full feature access, including 500 GB assets, upscale resolution, and the ability to train AI generators and create custom voices for lip-sync and text-to-speech
• Unlimited plan: For $76 per month, you get unlimited video generations and everything in the Pro plan
• Enterprise plan (custom pricing): You get everything included in the Pro plan plus custom storage, model customizations, priority support, integration with internal tools, and more

Who is Runway best for?

Runway’s AI video editing tool is ideal for creators, designers, and teams looking to incorporate advanced AI capabilities into their video production workflows.

5. Synthesia

Pros

• Easy to use without extensive technical knowledge
• Access to over 160 AI avatars
• Ability to generate voiceovers in more than 130 languages and accents
• Highly scalable 
• The platform automatically updates video content whenever changes are made

Cons

• AI avatars sometimes make slightly unnatural movements
• Limited customization options

Key features

The standout feature of Synthesia would have to be the platform’s AI avatars, which can be personalized to act as digital twins. Users can also generate realistic voiceovers in over 130 languages and accents. And let’s not forget the text-to-video functionality. Other customization options include backgrounds, images, text overlays, and music. The easy editing capabilities allow you to update videos without the need for reshoots. This helps to keep the content fresh and relevant. For teams, built-in collaboration features can streamline workflows.

Pricing

• Free plan: You get six AI avatars, 36 minutes of video a year, and features like over 120 languages and voices, more than 60 video templates, and more
• Starter plan: For $22 per month, you get more than 70 AI avatars, 120 minutes of video a year, and everything in the Free plan plus the AI avatar builder, AI video assistant, custom web cam avatar, and more
• Creator plan: For $67 per month, you get over 90 AI avatars, 360 minutes of video a year, and everything in the Starter plan plus custom fonts, branded share page, and more
• Enterprise plan (custom pricing): You get over 140 ASI avatars, unlimited minutes of video, and everything in the Creator plan plus 1-click translations, priority support, and more

Who is Synthesia best for?

As one of the best AI software for video editing, Synthesia is mainly beneficial for businesses looking to create corporate training videos, marketing content, or educational materials.

6. Fliki

Pros

• Intuitive and easy-to-use interface
• Impressive AI voice quality
• Great value for your money

Cons

• Potential cost accumulation with frequent usage
• AI-generated content may sometimes need manual fine-tuning

Key features

When it comes to converting various text formats into video, Fliki is one of the best AI video editing software programs. The platform offers features such as “Text to Video,” “Idea to Video,” “Blog to Video,” “PPT to Video,” and even “Tweet to Video.” It boasts over 2000 AI voices across more than 75 languages and dialects, so you know high-quality voice overs are guaranteed. 

Other features include lifelike AI avatars and advanced voice cloning technology, which can mimic your voice for future recordings. Fliki also supports content translation in over 75 languages, making it easy to produce multilingual videos.

Pricing

• Free plan: You get five minutes of credits per month and limited features, including the ability to generate images and the option to create videos from ideas, blog articles, PowerPoint presentations, and Tweets
• Standard plan: For $21 a month, you get 2,160 minutes of monthly credits and features like watermark removal, commercial rights, access to over 1,000 voices, and more
• Premium plan: For $66 a month, you get 7,200 minutes of monthly credits and features like voice cloning, priority support, access to over 2,000 voices, and more
• Team plan: For $144 a month, you get 8,640 minutes of monthly credits and features like the multiple users, a dedicated account manager, and more
• Enterprise plan (custom pricing): You get API access, personalized avatars, branded templates, and more

Who is Fliki best for?

Fliki is the best AI video editing tool for content creators, marketers, and businesses looking to convey their message to their audiences.

7. Veed

Pros

• Easy to use for users of all skill levels
• Automatically generates subtitles and translates them to multiple languages.
• Allows direct sharing to various platforms

Cons

• Requires a strong internet connection
• Some users report slow server speeds and lag

Key features

Veed.io’s top feature is the drag-and-drop functionality that simplifies the editing process, allowing you to add, remove, or rearrange elements easily. The platform also offers advanced editing capabilities like noise removal, brightness adjustment, and color grading. Its library of professionally shot stock videos and customizable templates is another feature that often comes in handy. And with AI tools for avatars, music, and voiceovers, you can add unique elements to your videos, boosting creativity and engagement.

Pricing

• Basic plan: For $12 a month, you get watermark removal, unlimited upload size, full HD 1080p exports, 720 minutes of subtitles a year, and more
• Pro plan: For $24 a month, you get clean audio, eye contact correction, access to stock audio and video library, 1,440 minutes of subtitles a year, and more
• Business plan: For $59 a month, you get customizable video templates, 4K export quality, 3,600 minutes of text to speech, 8,000 minutes of subtitles a year, and more
• Enterprise plan (custom pricing): You get personalized AI avatars, custom usage limits, creator training, and an account manager

Who is Veed.io best for?

Veed.io is ideal for content creators, marketing teams, educators, and businesses looking to create professional videos without much effort.

8. Wondershare Filmora

Pros

• User-friendly interface
• Fast video rendering
• Extensive library of effects and transitions
• Intuitive split screen functionality
• Ability to export in multiple formats

Cons

• Limited customer service with reliance on chatbots
• Some features require additional subscriptions
• Simplistic screen grab features compared to free alternatives

Key features

With AI Copilot as the AI assistant, Wondershare Filmora has a number of impressive capabilities designed to enhance the editing experience. AI Copilot analyzes the content and style of your footage to suggest the best edits, transitions, and effects. The AI-powered tool guarantees high-quality results by offering tips and solutions tailored to your editing needs. It also streamlines the workflow with real-time assistance, making decisions on the spot and saving a great deal of time during the editing process​​​​.

Pricing

• Free plan: basic features and a watermark on exports
• Annual plan: $49.99 per year
• Perpetual plan (one-time payment): $69.99
• Monthly plan: $7.99 per month

Who is Wondershare Filmora best for?

Filmora’s AI video editing tool is ideal for casual users and content creators looking for an easy-to-use, feature-rich editing platform without needing professional-level skills.

9. Movavi

Pros

• User-friendly interface
• Wide range of built-in effects and transitions
• Supports various file formats including AVI, MP4, MOV, and more
• Available for both Windows and Mac

Cons

• Rendering can be slow, especially with large video files

• Some transitions and effects may appear too cartoonish for professional use
• Limited advanced features compared to higher-end software

Key features

One of the main highlights of Movavi is the Movavi Effects Store, which offers an huge library of video and audio effects, filters, stickers, and templates. With the audio effects tool, users can easily customize soundtracks, voice-overs, and other audio elements. As for titles feature, it allows for the inclusion of various text elements such as titles, subtitles, and captions, with a range of customization options. Other options include overlay effects and filters that you can use to boost the visual appeal of videos. Movavi also offers an import tool for easy media addition, and an advanced video capture utility for recording from cameras or webcams.

Pricing

• Monthly subscription: $16.95 a month
• Yearly subscription: $39.95 a year
• Lifetime license: $79.95

Who is Movavi best for?

Movavi’s AI tool is a viable option for beginners and intermediate users looking for an affordable, easy-to-use platform with a wide range of features for creating professional-looking videos.

10. Lumen5

Pros

• Simple and user-friendly interface
• Extensive media library with millions of free assets
• Easy to create and reuse video templates
• Automated workflows

Cons

• Limited customization options, such as adjusting text size and music volume
• Issues with audio and video synchronization

Key features

With a text-to-video capability, Lumen5 allows users to easily turn written content into videos by entering a link or pasting text directly. It offers an extensive media library with millions of free photos, videos, and music tracks. The AI-driven scene length and text positioning features intelligently adjust to fit the video’s layout. You can also customize your videos with branding options, including brand colors, logos, and watermarks. Lumen5 supports multiple video resolutions and aspect ratios, making it versatile for different social media platforms.

Pricing

• Community plan (free): You get 720p video resolution, two minutes of AI voiceover, and up to five videos a month
• Basic plan: For $29 a month, you get advanced AI Script Composer features, longer AI voiceover videos, and more
• Starter plan: For $79 a month, you get 1080p video resolution, access to more than 50 million stock photos and videos, and more
• Professional plan: For $199 per month, you get custom watermarks, access to more than 500 million stock photos and videos, and more
• Enterprise plan (custom pricing): You get bespoke branded templates, enterprise-level security, and more

Who is Lumen5 best for?

Lumen5 is a great choice for marketers, content creators, and businesses looking to quickly and easily create engaging videos without the need for much video editing skills

11. Descript

Pros

• User-friendly interface
• Accurate and fast transcription 
• All-in-one tool (video editing, screen recording, transcription, and podcast editing)

Cons

• Learning curve for advanced features
• Can be expensive for freelancers and small businesses
• Users have reported minor bugs 

Key features

The star feature of Descript is the overdub feature, allowing users to create lifelike voiceovers simply by typing. Descript also includes comprehensive video editing tools, such as cutting, trimming, and adding transitions. Screen recording and podcast editing functionalities make it a versatile tool for content creators. Meanwhile, real-time collaboration features allow multiple users to work on a project at the same time.

Pricing

• Free plan: You get up to 720p video quality, one transcription hour per month, one remote recording per month, one watermark-free export per month, and more
• Creator plan: For $12 per month, you get watermark-free export, up to 4K video quality, 10 transcription hours per month, 10 remote recording hours per month, automatic filler word removal, and more
• Pro plan: For $24 per month, you get unlimited use of AI effects, unlimited use of AI voice cloning, full access to premium stock media, and more
• Enterprise plan (custom pricing): You get a dedicated account representative, single sign-on, device service agreement, and more

Who is Descript best for?

Descript is perfect for content creators, podcasters, and businesses looking for an all-in-one tool that simplifies video and audio editing with AI capabilities.

12. Colossyan

Pros

• Easy to use for beginners
• Diverse range of customizable AI avatars
• Multi-language support
• High-quality output

Cons

• Some users might find the customization options limited
• AI avatars might sometimes appear less natural

Key features

One of the key features of Colossyan is the AI avatars, which you can personalize to fit your content needs. The platform supports multi-language voiceovers, allowing you to produce videos in various languages with high-quality AI-generated voices. The text-to-video feature makes it easy to convert scripts into videos in no time, with the AI suggesting suitable visuals and transitions. Colossyan also offers a media library full of stock images, videos, and music. And with real-time editing and rendering capabilities, you can see changes on the spot.

Pricing

• Starter plan: For $19 a month, you get one custom voice, 120 minutes of video a year, and more
• Pro plan: For $61 a month, you get one custom lite avatar and voice, 360 minutes of video creation a year, and more
• Enterprise plan (custom pricing): You get unlimited minutes, custom studio avatar and voice, and more

Who is Colossyan best for?

Educators, marketers, and businesses looking to create professional videos quickly and efficiently can find a great solution in Colossyan.

13. HeyGen

Pros

• Easy to use with a user-friendly interface
• Wide range of templates and avatars
• Supports more than 40 languages and over 300 voices
• Allows for voice cloning with minimal audio input

Cons

• Limited customization options for advanced users
• Learning curve for new users to fully grasp all features
• Some users may find the templates too generic

Key features

HeyGen simplifies video production with avatars and text-to-speech capabilities. You can choose from over 120 AI avatars and 300 voices in multiple languages. The platform provides over 300 customizable templates and supports features like voice cloning, high-resolution video output, and automated captions. Its AI avatars can come in handy for various purposes, including marketing, education, and corporate training.

Pricing

• Free plan: You get one seat, more than 60 base avatars, and more than 300 voices
• Creator plan: For $24 a month, you get everything in the Free plan plus three instant avatars, premium voices, auto captions, and more
• Team plan: For $120 a month, you get everything in the Creator plan plus multiple seats, 4K resolution exports, faster video processing, brand kit, and more
• Enterprise plan (custom pricing): You get everything in the Team plan plus API access, an account manager, customized solutions, and more

Who is HeyGen best for?

HeyGen is ideal for freelancers, small business owners, marketing professionals, and educators looking to create high-quality video content without the need for advanced technical skills​​​​​​​​.

14. DeepBrain AI

Pros

• User-friendly interface
• Wide variety of customizable AI avatars
• Multi-language support

Cons

• Some advanced features may take time to master.
• AI-generated content can sometimes appear less natural.

Key features

DeepBrain AI’s video editing tool comes with advanced AI avatars that you can customize to fit various themes and styles. It supports text-to-video conversion, so you can easily turn scripts into videos. The tool also features multi-language voiceover capabilities, allowing you to produce content for diverse audiences. DeepBrain AI also offers a library of stock images, videos, and music. And to improve the workflow, real-time editing, and rendering features make it possible for you to see the changes instantly.

Pricing

• Personal plan: For $24 a month, you get five AI prompts per month, voice upload, over 60 AI avatars, and more
• Team plan: For $72 a month, you get unlimited AI prompts, auto captions, one-click translation, gesture control, over 80 avatars, and more
• Enterprise plan (custom pricing): You get AP access, custom studio AI avatars, 24/7 priority support, and more 

Who is DeepBrain AI for?

DeepBrain AI’s video editing tool is designed for content creators, marketers, and businesses looking to produce high-quality, professional videos quickly and easily.

The best AI video editing tools of 2024

Choosing one ultimately depends on your specific needs and preferences. If you’re looking for a platform that can convert text into video, Powtoon Imagine, Runway, or HeyGen may be the best options for you. If you need advanced features like auto-translation and custom AI avatars, Colossyan and Synthesia offer plenty of options with multilingual customization.

Yet, considering factors such as ease of use, advanced features, and flexibility, Powtoon Imagine stands out as an excellent choice. It’s a versatile tool that caters to a variety of video editing needs, from simple animations to sophisticated presentations. 

Coming with a personal AI video production assistant Ridley, the software’s expansive set of features and intuitive interface empower even non-tech-savvy users to create professional-quality videos. Whether you’re a marketer, educator, or content creator, Powtoon Imagine has the potential to elevate your video editing game and help you stand out in today’s digital landscape. Let’s not forget about the AI script writer which drafts a script for you—no need to be an expert to know how to use AI to write a script.

So, why wait? Give Powtoon Imagine a try and see the difference for yourself!

Best AI video editor FAQ

What is the best AI video editor?

The best AI to edit video depends on your specific needs and preferences. Some popular options include Powtoon Imagine for efficient video production and Adobe Premiere Pro for professional-level editing. Each of these tools offers unique features, so the best choice will vary based on factors like budget, the features you need, and your skill level.

What is AI video editing?

AI video editing involves using artificial intelligence technology to automate and improve various aspects of the video editing process. AI can help with tasks like cutting and trimming footage, adding effects and transitions, generating subtitles, and even creating voiceovers. This technology streamlines the editing process, making it faster and more efficient. It also requires less manual input from the user.

How do you edit a video with AI?

First, you need a platform like Powtoon. Open the editor and import your footage by uploading the video clips, images, and audio files you want to use in your project. Next, use the tool’s AI capabilities to automate tasks like cutting and trimming, applying effects, and adding transitions. 

Many AI video editors also offer features such as text-to-video conversion, automatic captioning, and voiceover generation. After the AI has processed your video, customize and fine-tune the edits to match your vision. This may include adjusting transitions, adding text or graphics, and refining audio levels. Once you’re satisfied with the results, export your video in the format and resolution you prefer.

The post 13+ best AI video editors to try in 2024 appeared first on Powtoon Blog.

Are you looking for simple yet effective ways to incorporate AI videos into your daily video creation workflows?

In the past, creating engaging videos required a steep learning curve, hours of effort, and often, expensive professional equipment.

Now, with the AI video generator market expected to be worth $1.76 billion by 2030, the possibilities are endless. Today, anyone with an idea and tools can generate stunning videos online effortlessly and affordably.

Understanding the urge to create compelling video content, many companies have stepped forward with AI-based solutions. 

But which is the best one?

What’s the buzz about AI-powered videos?

The world of video content has taken a quantum leap thanks to the advent of AI video generators. These solutions use advanced algorithms to automate the video creation process, making it seamless and efficient.

The result? High-quality videos that look professionally made without breaking your budget or requiring any technical expertise.

But why exactly are AI-powered videos becoming so popular?

The reasons vary, but some of the key points would include:

Improved speed and efficiency

When using an AI video generator online, one may count on getting the job done in hours, if not minutes. This is because AI technology automates most of the processes – from finding and compiling relevant video clips to editing them into a cohesive story.

However, it’s not as simple as just pressing a button and having a ready-made video. The AI still requires human input, such as selecting the type of video, desired style, and adding personal touches.

Greater cost savings

Professional video production is an expensive affair that can put a strain on any business’s marketing budget. AI video generators offer a more affordable alternative without compromising on quality.

Wider accessibility

AI video generators are designed to be user-friendly and require little to no technical knowledge. This makes it possible for anyone to create engaging videos regardless of background or skill set.

What exactly is an AI video generator?

An AI video generator is a software platform that uses advanced algorithms to create videos automatically. By analyzing input such as text, images, or raw footage, it can generate a high-quality video with minimal human intervention. 

These tools often provide features like automated editing, voiceover generation, and adding effects, making video production quick and accessible. You simply provide the content, and the AI takes care of the production part, coming up with professional-looking videos suitable for marketing, education, or entertainment purposes. Essentially, this technology democratizes video creation, allowing anyone to produce professional-grade videos without much editing skills.

10+ best AI video generators to create a video in a snap!

Before we dig deeper into finding the best software to satisfy your needs, it’s worth noting that these reviews may change over time as tools upgrade and more user feedback is generated. We will carefully monitor the market to ensure our selection remains relevant and up-to-date.

1. Powtoon Imagine 

Pros

• User-friendly interface suitable for beginners.
• Wide range of customizable templates.
• Supports multiple languages and text-to-speech functionalities.
• Strong customer support with extensive tutorials and resources.

Cons

• Sound effect options are limited
• Small learning curve for mastering all features

Key features

Powtoon’s AI video generator, Ridley, simplifies the video creation process by allowing you to fill out a brief and receive a fully customizable video within minutes. The tool supports multiple languages, text-to-speech in 30 languages, and offers a variety of video templates for different use cases like creating marketing videos, explainer videos, and social media content. 

There’s also a character builder feature that lets you create personalized characters by altering clothing, skin tone, hairstyle, and accessories. Another standout feature is the PowerPoint-to-video converter, which transforms presentations into engaging videos with animations, voiceovers, and music. As for editing videos, Powtoon has one of the best AI video editors you can find. 

Pricing

• Lite plan: For $15 a month ($180 billed annually), you get 2 GB of storage, watermark removal, five premium exports per month, the option to create videos up to 10 minutes long, and more
• Professional plan: For $70 a month ($840 billed annually), you get 10 GB of storage, unlimited premium exports, full access to all content and templates, and more
• Business plan: For $125 a month ($1,500 billed annually), you get full brand control, 100 GB of storage, 3rd party reseller rights, character lip-syncing, and more

Who is Powtoon best for?

Powtoon’s AI video generator is best for marketers, educators, and businesses looking for an easy-to-use tool to create high-quality videos without much video editing knowledge.

Refining your video in the Powtoon Studio

Powtoon’s Imagine Producer is paired with the Powtoon Studio, a comprehensive and user-friendly editing platform. This dynamic duo gives you the freedom to refine your video further with an array of advanced yet intuitive tools. In the Powtoon Studio, you can inject your own unique style by adding or changing media, adjusting text styles, and modifying other visual elements.

You’ll also have the option to enhance the audio-visual experience by adding background music or sound effects that set the right mood for your video. Another highlight is the ability to incorporate voiceovers, adding a personal touch to your video content. The platform also allows you to add animated characters to your video, offering an engaging way to present information or tell a story.

2. Synthesia

Pros

• Easy to use without much technical expertise
• Access to more than 140 AI avatars
• Voiceover in over 130 languages and accents
• Room for scalability

Cons

• Poor quality on bigger screens
• Users report some imperfections and unnatural movements on a full screen

Key features

Synthesia’s AI-generated avatars are one the most impressive features of Synthesia. You can even personalize your avatars to act as digital twins. The platform also allows you to upload your own footage and superimpose the AI avatar, delivering a dual-layered presentation. And let’s not forget the ability to generate realistic voiceovers in over 130 languages and accents. 

Pricing

• Free plan: You get six AI avatars, 36 minutes of video a year, over 120 languages and voices, over 60 video templates, and more
• Starter plan: For $22 a month, you get over 70 AI avatars, 120 minutes of video a year, the avatar builder, an AI video assistant, a custom webcam avatar, and more
• Creator plan: For $67 a month, you get over 90 avatars, 360 minutes of video a year, custom fonts, and much more
• Enterprise plan (custom pricing): You get over 140 AI avatars, unlimited minutes of video, 1-click translations, and much more

Who is Synthsia best for?

Synthesia is one of the best AI video software programs for businesses looking to create marketing, educational, or corporate training videos.

3. Descript

Pros

• Text-based video and audio editing
• Eye Contact feature allowing you to read from a script
• Automatic filler words and silence removal

Cons

• Free plan only allows for one transcription hour per month
• Doesn’t have a mobile application

Key features

One of the standout functionalities of Descript is the overdub feature, allowing you to create lifelike voiceovers simply by typing. Also, if you are uncomfortable speaking directly to the camera or want a more polished look with constant eye contact, the software allows you to record your audio while reading from a script. The AI engine adjusts the position of your eyes to make you seem to maintain eye contact with your audience throughout the video. 

Pricing

• Free plan: You get up to 720p export quality, one transcription hour per month, one remote recording per month, and more
• Creator plan: For $12 a month, you get watermark-free export, up to 4K quality, 10 transcription hours per month, 10 remote recording hours per month, automatic filler word removal, and more
• Pro plan: For $24 a month, you get unlimited use of AI effects and AI voice cloning, full access to premium stock media, and much more
• Enterprise plan (custom pricing): You get a dedicated account representative, device service agreement, and more

Who is Descript best for?

Descript’s AI video generator is a great tool for content creators, podcasters, and businesses looking for an all-in-one platform that simplifies video creation.

4. Runway 

Pros

• Gen-2 text-to-video tool
• Intuitive and easy-to-use interface for users of all skill levels
• Integrates with popular tools like Photoshop
• Strong community support 

Cons

• Generated content can sometimes be inconsistent
• Requires a powerful computer

Key features

With features like the Gen-2 text-to-video tool and AI image animation, Runway is a viable option for making videos. The platform also uses latent diffusion models to generate high-resolution images. Other standout functionalities include image stabilization, noise reduction, and the ability to erase and modify subjects in videos with simple text commands. 

Pricing

• Basic plan (free): You get 125 credits and limited features like 5 GB assets and 720p exports
• Standard plan: For $12 per month, you get 625 credits and extra features, including 100 GB assets, upscale resolution, and the ability to train AI generators
• Pro plan: For $28 per month, you get 2250 credits and full access to features, including 500 GB assets, upscale resolution, and the ability to train AI generators and create custom voices for lip-sync and text-to-speech
• Unlimited plan: For $76 per month, you get unlimited video generations and all the features in the Pro plan
• Enterprise plan (custom pricing): You get all the features in the Pro plan plus custom storage, model customizations, priority support, integration with internal tools, and more

Who is Runway best for?

Runway’s AI video editing tool is great for YouTubers, filmmakers, designers, and teams looking to enhance their video production efforts with AI capabilities.

5. Colossyan

Pros

• Ability to auto-translate the video into over 70 languages
• Diverse range of customizable AI avatars with various accents
• Multi-language support
• High-quality output

Cons

• No free plan (except for a free trial with limited features)
• AI avatars sometimes appear unnatural

Key features

With intuitive features and the ability to translate videos into over 70 languages, Colossyan is another one of the best AI video maker platforms. It allows you to choose an AI avatar from a collection of options, each with its own distinct accent and speaking style. Converting PDFs and PPTs into interactive videos via AI is another useful feature of Colossyan. This approach to content repurposing makes it a great choice for users willing to incorporate AI into tutorial and training content creation.

Pricing

• Starter plan: For $19 a month, you get one custom voice, 120 minutes of video a year, an AI script assistant, and much more
• Pro plan: For $61 a month, you get one custom lite avatar and voice, 360 minutes of video creation a year, avatar conversation, and much more
• Enterprise plan (custom pricing): You get unlimited minutes, custom studio avatar and voice, collaboration features, and much more

Who is Colossyan best for?

Colossyan is excellent for educators, marketers, and businesses looking to produce professional videos quickly and easily.

6. HeyGen

Pros

• Integration with Zapier 
• User-friendly interface
• Wide variety of templates and avatars
• More than 40 languages with over 300 automated voices
• Voice cloning with minimal audio input

Cons

• Limited to video generation with AI avatars
• Limited customization options for advanced users

Key features

HeyGen offers AI avatars that represent various ethnicities, ages, and genders. This makes it easy for users to generate diverse and inclusive content. Getting started with HeyGen is a pretty straightforward process. You can either generate your video content with one of their ready-made templates or find an AI avatar and create your content from scratch. 

The platform also supports features like voice cloning and automated captions. And thanks to its Zapier integration, you can connect the tool with platforms like YouTube and Slack.

Pricing

• Free plan: You get one seat, more than 60 base avatars, and over 300 voices
• Creator plan: For $24 a month, you get everything in the Free plan plus three instant avatars, premium voices, and much more
• Team plan: For $120 a month, you get everything in the Creator plan plus multiple seats, 4K resolution video exports, faster video processing, and much more
• Enterprise plan (custom pricing): You get everything in the Team plan plus API access, an account manager, general commercial terms, and more

Who is HeyGen best for?

HeyGen is an ideal AI video generator for freelancers, small business owners, and marketing professionals looking to create high-quality video content without the need for technical expertise.

7. VEED

Pros

• Easy to use for beginners and experts alike
• Supports direct sharing to a range of platforms
• Automatic subtitle generation and translation

Cons

• Limited editing functionality in the mobile application
• The free plan restricts video length to a maximum upload size of 1GB

Key features

Veed is not only an AI video making tool but a solid platform for live streaming as well. All you need is your browser, and you can stream across multiple channels, invite guests in real-time, and even record your stream. Once the live is over, the platform’s post-streaming functionality allows you to repurpose the content and turn it into clips for social media platforms like TikTok, LinkedIn, or YouTube.

As for video making, Veed offers a range of tools like avatars and voiceovers. And unlike some other video generators, it is capable of automatically generating subtitles by transcribing your audio or video files to text with a simple click. The platform boasts an impressive 95% accuracy rate, making sure your transcriptions are as accurate as possible.

Pricing

• Free plan: You get 2 GB of storage, 720p export quality, limited stock templates, and more
• Basic plan: For $12 a month, you get unlimited upload size, full HD 1080p exports, 720 minutes of subtitles a year, and much more
• Pro plan: For $24 a month, you get clean audio, eye contact correction, access to stock audio and video library, and much more
• Business plan: For $59 a month, you get customizable video templates, 4K export quality, 3,600 minutes of text to speech, and much more
• Enterprise plan (custom pricing): You get personalized AI avatars, custom usage limits, multiple workspaces, an account manager, and more

Who is Veed.io best for?

Veed.io is a great choice for content creators, marketing teams, and businesses looking to produce high-quality videos with little effort.

8. Steve AI

Pros

• Straightforward and easy-to-use interface 
• Affordable pricing plans
• Can produce high-quality videos up to 4K resolution.

Cons

• Heavy reliance on templates 
• Limited advanced features

Key features

Steve.AI offers a range of features designed to make video creation a breeze. These include tools for turning scripts into videos, streamlining the whole process. The platform supports multi-format video output, from 720p to 4K, guaranteeing quality for various distribution needs. Meanwhile, the intuitive animation maker and rich media asset library enhance creative possibilities. 

Pricing

• Free plan: You get five voiceovers, five AI video generation credits per month, 10 image generation credits per month, and more
• Basic plan: For $15 a month, you get 720p resolution, ChatGPT integration, podcast-friendly voice to video, and much more
• Starter plan: For $45 a month, you get 1080p resolution, 80% human-like text to speech, 100 character actions, and much more
• Pro plan: For $60 a month, you get 2K resolution, premium support, 100% human-like text to speech, over 200 character actions, and much more
• Enterprise plan (custom pricing): You get 4K resolution, full brand-kit setup, custom voices, custom character actions, and much more

Who is Steve AI best for?

Steve.AI is a great choice if you’re a small business owner, individual creator, or marketer looking to produce high-quality video content quickly and with little effort.

9. DeepBrain

Pros

• Photorealistic avatars for human-like experience
• Integration with ChatGPT 
• Multi-language support

Cons

• AI-generated content may seem unnatural in some cases
• Some features have a learning curve

Key features

With the ability to create human-like avatars, DeepBrain is a no-brainer choice for an AI video generator. The platform has advanced text-to-speech capabilities and human-like speech, allowing you to create an interactive dialogue with your audience. Its innovative technology also integrates with OpenAI’s ChatGPT. This combination means you can transform text into engaging conversations, adding a human touch to AI-generated video content.

Pricing

• Personal plan: For $24 a month, you get five AI prompts per month, voice upload, over 60 AI avatars, and more
• Team plan: For $72 a month, you get unlimited AI prompts, automated captions, gesture control, over 80 avatars, Shutterstock access, and more
• Enterprise plan (custom pricing): You get API access, custom studio AI avatars, 24/7 priority support, and more 

Who is DeepBrain best for?

DeepBrain AI’s video generator is a good option if you’re a content creator or a marketer looking to create high-quality, professional videos quickly and easily.

10. Hour One

Pros

• Easy to use
• High-quality output in various resolutions, including 4K
• Collaboration tools

Cons

• Learning curve for certain features
• Requires a strong internet connection

Key features

Hour One’s AI video generator uses advanced algorithms to create realistic video content in minutes. You can choose from a variety of hyper-realistic AI avatars and pre-designed video templates. The platform also supports over 60 languages and 200 accents, making it ideal for creating multilingual content. And let’s not forget features like text-to-video generation, AI script assistants, voice cloning, and a comprehensive brand kit. 

Pricing

• Lite plan: For $25 a month, you get all 2D templates, script and video wizard, and more
• Business plan: For $95 a month, you get everything in the Lite plan and 3D and premium templates, translation wizard, improved rendering, and more
• Enterprise plan (custom pricing): You get everything in the Business plan and custom avatars, unlimited video minutes, API access, and more

Who is Hour One best for?

Hour One AI is an ideal tool for a wide range of users, including startups, freelancers, small to large enterprises, and professionals in learning and development, human resources, news, e-learning, real estate, and e-commerce.

11. Elai

Pros

• Diverse range of features
• Supports over 120 languages
• Requires no technical expertise

Cons

• Some users have reported that the editor can be laggy at times
• Limited customization options for individual elements 

Key features

One of Elai’s standout features would have to be the customizable AI avatars and voice cloning functionality that you can use to personalize your videos. The avatars come in various forms, including selfie, studio, photo, and animated mascots. You can also benefit from a huge collection of professional video templates and collaboration tools. Besides video generation, there’s even a screen recording feature that you can use to create tutorials, demos, and presentations. 

Pricing

• Free plan: You get over 80 AI avatars, interactivity, and much more
• Basic plan: For $23 a month, you get everything in the Free plan plus API access and more 
• Advanced plan: For $100 a month, you get everything in the Basic plan plus premium voices, brand kit, and more
• Corporate plan (custom pricing): You get everything in the Advanced plan plus SCORM export, free voice cloning per seat, and more

Who is Elai best for?

Elai.io is a good choice for small business owners, marketers, and content creators who need to produce high-quality content as quickly as possible.

Choose the best AI video generator today!

AI video generators are revolutionizing how we create and consume content, making the process more user-friendly, efficient, and versatile.

From Steve AI’s team-based collaboration feature to DeepBrain’s human-like avatars, Hour One’s API integration, and Elai’s idea-to-video feature, we’ve seen a range of unique capabilities designed to cater to different user needs and preferences.

However, each tool has limitations, whether a lack of advanced capabilities or additional customization options. It’s essential to carefully consider these aspects when choosing the best AI video generator for your specific needs.

Now, it’s time to put these insights into action! Why not start your video creation journey with Powtoon?

With various capabilities and 12-year industry leadership that allows for creating professional-grade, engaging video content, Powtoon is one of the best AI video generators to explore.

Moreover, from animated presentations to explainer videos, the platform extends our understanding of AI beyond just generating videos but also into creating interactive and visually appealing content.

So, try out Powtoon today and experience the power of AI in video creation!

Best AI video generator FAQ

What is an AI video generator?

An AI video generator is a software tool that uses artificial intelligence to automate the video creation process. These tools can analyze content, such as text scripts or raw video footage, and apply intelligent editing techniques to produce professional-quality videos. AI video generators typically offer features like automated scene detection, smart trimming, and text-to-speech conversion. 

How do you generate an AI video?

To generate an AI video, you start by providing the AI video generator with the necessary content, which could be a script, text, or raw video footage. The AI analyzes this input and uses predefined templates or custom settings to generate the video. This may include choosing visuals, adding background music, generating voiceovers, and applying effects. Once the AI has completed its analysis and editing, you can review the video, make any necessary adjustments, and then export the final product in your preferred format.

What is the best AI video generator?

To determine the best AI video making tool for you, consider factors like your budget and specific needs. Some popular AI video generators include tools like Powtoon, known for its user-friendly interface and versatile templates, and Synthesia, which offers realistic avatars and multi-language support. Each of these tools has its own strengths, catering to different aspects of video creation. 

The post 10+ best AI video generators of 2024 appeared first on Powtoon Blog.

Many steps go into the making of a film, and one such step is creating a shot list.

If you’re planning a new film or video project, the following guide will explain what a shot list is, why it’s important, and how you can create your own.

What is a Shot List?

A film is essentially a series of shots that provide information and tell a story. Without the necessary shots, a film might not convey the intended information.

A shot list is exactly what it sounds like – a list of all the shots you’ll need for a particular scene or on a particular day of filming. For every shot, you might include information about camera angles, framing, specific equipment needed, actors involved, dialogue, and other critical details.

A shot list doesn’t need to restrict your creativity as a filmmaker. On the contrary, it can allow you to operate more creatively. Knowing you’re capturing the essential shots, you might feel freer to experiment with other shots that could enhance the finished product. You’ll feel more at ease thinking creatively and brainstorming on the spot, ensuring nothing essential is missed during editing.

Common questions: What comes first: the shot list or the script?

Writing a script for a film or video project is another essential pre-production task. Although some filmmakers encourage improvisation, they typically start with a script. Improvisation usually builds on a script instead of creating one spontaneously.

It generally makes sense to write a script before creating a shot list. A shot list reminds you of the necessary shots to ensure the edited footage tells a coherent story. To determine which shots are necessary, you first need to know the story an individual scene is telling. A script provides that information.

Why is a Shot List Important?

A shot list is vital because if certain critical shots are missing from the final edit, the finished product might confuse viewers. Assuming you can determine what shots you need on the day of filming is a mistake. Video production can become costly if any time is wasted. With a pre-prepared shot list, you’ll operate more efficiently during filming, saving money in the long run.

Drafting a shot list beforehand also helps identify if you need specific equipment or settings. Instead of last-minute scrambling, you can prepare by reviewing a detailed shot list, ensuring you have everything before starting production.

How to Make a Shot List

There’s no singular way to create a shot list. If you’re new to this, consider a standard process involving these steps:

Choose a Shot List Template

If you’re unfamiliar with shot list layouts, there are many online templates available. Research your options and select one that suits your needs.

(Bonus tip: If you’re new to video production, consider a video maker tool that offers video templates, boosting efficiency and potentially saving money as a result.)

Annotate Your Script

There are several reasons to script your video first before creating a shot list. Specifically, professionals often begin creating shot lists by annotating their scripts.

Review a scene’s script and jot down shot ideas in the margins. Collaborate with your cinematographer if you’re working with one to brainstorm shooting strategies.

Finalize Your Shot List

After deciding on the shots, list them in numbered sequence. The template you chose might format this automatically. Note that each entry should include details about on-screen appearances and descriptions, aiding in pre-production preparations.

Creating a Shot List: A Simple Way to Save Time and Money

Pre-production is as crucial as the actual production when crafting a solid film. By dedicating time to a detailed shot list, you can ensure a smoother and more successful filming experience for everyone involved.

Powtoon’s Video Maker Simplifies Video Production

Utilizing a robust video maker, designed for both amateurs and professionals, further simplifies video production during the editing stages. If you have limited video production experience, such tools make the process more accessible and cost-effective.

That’s exactly the type of video maker Powtoon offers. Sign up today to learn more!

The post Why Shot Lists Are Essential for Filmmakers and How to Create Yours appeared first on Powtoon Blog.

Video content can serve a wide range of purposes in the digital age. If you’re a business owner or marketer, video content can help you engage potential customers more effectively than other types of content might. If you are an educator, video content can help you explain complex ideas and concepts in ways that students will understand. In addition, internal company videos can be used for everything from onboarding new hires to training current employees.

Video content is effective for several reasons. One is the simple fact that video content is dynamic enough to capture the attention of audience members.

However, it’s important to keep in mind that most people these days are exposed to plenty of distractions. Research shows that the average attention span is now as short as eight seconds.

Account for this when producing and finalizing a video project. While you want to be confident that your video provides all the necessary information for your audience, you may also want to trim video fluff to ensure your video is as concise as possible.

Powtoon’s video maker can help in this capacity. Powtoon offers a video maker that simplifies the process of creating all sorts of video content for those who have limited video production experience. It also includes a user-friendly video trimmer tool. The following guide explains how to use it when putting the finishing touches on one of your projects.

Trim Video Online With Powtoon’s Video Maker: A Step-by-Step Guide

Step 1: Access Your Account

Begin by logging into your account via Powtoon.com. If you haven’t already done so, you can sign up for free to create an account.

Step 2: Upload Your Video

Upload your video content to your Powtoon account. If you already have, you can skip to selecting the video project you want to work on.

Step 3: Edit

If this is a new video project that you haven’t edited yet, before you trim it, you might want to make use of Powtoon’s other editing features first. Powtoon’s video maker allows you to add such elements as the following to your video:

• Icons
• Animation
• Music
• Fonts
• Colors
• Original characters
• Graphics

Consider your goals when editing a video with Powtoon’s video maker. For example, maybe you’re working on a piece of marketing content. If so, during the editing process, you might choose color schemes and typography that are brand appropriate.

Step 4: Use the Video Trimmer

The video trimmer is one of Powtoon’s many editing tools. With the video trimmer, you can easily select a section of your video you want to trim down. All it takes is a few clicks to remove the content you no longer need!

(Note: You may also use the video trimmer before adding additional features with the video maker. For instance, some filmmakers prefer to finalize the cut of their videos before adding music and other such elements. There’s no “right” choice. Do whatever you feel most comfortable with!)

Step 5: Download

After you trim your video, you can watch the finished product to confirm it meets your standards. Consider watching it with others whose opinions you value before deciding the project is complete. Once you’re happy with your creation, Powtoon’s video maker allows you to easily download it and share it on video hosting platforms of your choice.

(Bonus tip: Check out our guide on how to make a video file smaller to simplify the process of uploading a video.)

Trim Video Content Effectively: Tips to Keep in Mind

You need to strike a delicate balance when trimming video content. Again, your goal may be to cut out the fluff, but you don’t want to remove any valuable content or trim your video in such a way that the final edit is awkward. When choosing where to trim your video, consider the following tips:

• Look for portions of your video where no one is moving or saying anything, as these extra seconds might be best for trimming.
• Focus on making the first few seconds of your video as engaging as possible, cutting out any unnecessary content that might not help you capture the attention of audience members.
• Your video might end on a call to action. If so, trim any extra content around the ending that might prevent the call to action from serving its intended purpose.
• Are there any portions of your video that make the same points more than once? Trim accordingly if so. However, if a topic is particularly complex, making the same points multiple times to ensure your audience understands the topic could be necessary.
• Consider your audience. A quick video for social media may require more trims than a business video you’ll be presenting to fellow team members.

Create Quality Video Content With Powtoon’s Video Maker

A video trimmer is just one feature that makes Powtoon’s video maker the ideal video production tool for everyone, from amateurs to professionals. Sign up today to learn more about what Powtoon can do for you!

The post Trimming Videos Made Easy: A Quick Guide to Using Powtoon’s Video Trimmer Feature appeared first on Powtoon Blog.

Music and sound effects can play very important roles in a piece of video content. Music can set the tone for a video, helping you trigger the intended emotional reaction in your audience. In addition, by establishing a tone with certain music choices, you can further establish your brand.

Sound effects are also important. Sometimes, sound effects merely serve a practical purpose, literally conveying something that is happening on screen. Sound effects can also emphasize important points, trigger laughs when used strategically, and much more.

Luckily, with the right video maker tool, adding music and sound effects to a video project is easy. Powtoon’s video maker offers users access to a large music library consisting of free stock music they can add to enhance their videos. With Powtoon, you can also easily add your own music and sound effects files. Keep reading to learn more:

Using Powtoon’s Video Maker to Add Stock Music and Sound Effects to a Video: What You Need to Know

Step 1: Select Your Music

Start by opening your chosen project and uploading your own audio files or choosing a file from Powtoon’s music library. Be aware, you’ll need a Pro+ or Agency plan to add music or sound effects to a project’s timeline.

In Create mode, you can navigate to the Sound tab and choose the specific soundtrack you want to add by choosing one of the following options:

• My Music
• My Voiceovers
• Premium Sounds
• Free Sounds

Once you’ve chosen your library, you can begin searching for stock music or sound effects. If you’re choosing from your own files, give them easy-to-remember names when uploading them to simplify the search process later.

(Tip: You can search for music files and sound effects by specifying the type of mood you have in mind, such as “romantic.”)

Step 2: Preview and Use

You may preview a soundtrack file by clicking the Play button/icon next to its name. When you decide you’re happy with a selection, click the Use button to the right to add it to your project.

Step 3: Add the File

When you decide to use an audio file, Powtoon’s video maker will prompt you to choose whether you want to add the file to the entire project or simply to the current slide you’re working on. Make your choice accordingly, and use Powtoon’s edit tools to ensure the audio plays where and when you want it to play in your video.

Uploading Your Own Audio Files to Powtoon: Essential Information

If you choose to incorporate your own music and audio files instead of choosing from Powtoon’s music library, you’ll need to upload these files first before proceeding to the steps above. Follow these steps to do so:

• Navigate to the Sound tab in Create mode
• Select Add Music
• Click Upload to upload a file from your computer, a social media icon to upload a file from Dropbox or Google Drive, or Fiverr to be redirected to the Fiverr website, where you may hire someone to create music or sound effects for your project.

Once you’ve uploaded the file, you can access it via My Personal Library.

Tips for Adding Stock Music and Sound Effects to a Video

Music and sound effects have the potential to improve upon a video project when you take the time to choose the right music and sound effects for your purposes. Tips to keep in mind when deciding what types of music and other such audio files to add to a video include the following:

• Choose audio that will convey the tone or mood you wish for your video to convey
• Consider who your target audience is and what types of music they might respond to
• Always ensure that your music and general audio choices align with your brand
• Strive for balance so that you don’t overwhelm your audience with too much music or audio content

You may even consider choosing music before filming or animating your video content. Doing so allows you to match the rhythm and pacing more easily.

As always, it’s best to experiment. The more you experiment, the more you’ll learn how to match music with video properly.

Generate Quality Video Content With Powtoon

Powtoon’s video maker allows even those with virtually no film production experience to create strong video content easily and affordably. Sign up today to get started!

The post How to Add Music and Sound Effects to Your Video: The Ultimate Powtoon Guide appeared first on Powtoon Blog.

Animation has become a central part of our culture, from creating some of the most loved and adored movies of all time to being used in marketing strategies all the way to creating adverts for customers to connect with. The beauty of animated videos is that it is only limited by the creator’s ideas, as it is an infinitely versatile way of engaging viewers and communicating with an audience. 

Whilst animation is often thought of as a fairly recent creation, it has actually been around for over one hundred years. It has taken on many different forms and styles since its inception, from hand-drawn, 2D animation to 3D, computer-generated animation that is fluid and seamless. With some forms gaining more popularity than others, they have been used to create emotional storytelling, informative, animated videos, and everything in between. 

We’re going to take a look at some of the most popular forms of animations out there today to help you learn the must-know styles for your next project. 

2D animation

2D animation is one of the older and most traditional animation styles. It’s a straightforward style in theory, which involves animation makers hand-drawing two-dimensional images. It is called 2D because it involves animating objects on a two-dimensional plane, such as a flat piece of paper or computer screen, rather than in a three-dimensional space.

When this style was first developed, it involved artists drawing each frame by hand. This style excels in storytelling, and it is what was originally used to create the first Disney movies. Now, animation makers instead use digital software to create 2D animated videos at half of the time it would otherwise take. This allows for more precision, giving creators more time and control over each individual frame.

3D animation

What separates 3D animation and 2D animation is one idea: depth. By adding depth, animators are able to create worlds that appear alive and characters that feel more real. It allows people to connect and relate more with what they are viewing. 3D animation is also referred to as CGI (computer-generated image), as this style of animation requires a computer to create this animation style. With Powtoon’s Character Builder tool, animators can bring their ideas to life with 3 dimensional, customized characters to suit their needs. 

The first 3D animation was released in 1976, and it was revolutionary at the time, completely 

changing the way creators viewed animation and what we were capable of. It replaced 2D animation due to the ability to create much bigger worlds and widened the scope of creation enormously. Since then, it has become the most popular style by a large margin, with almost all animated movies and tv shows being made with this animation technique. Many brands began using 3D animation due to the effectiveness of video marketing in today’s world, with many popular adverts and videos being made in this style. 

Stop motion

Stop motion is one of the original animation techniques, dating all the way back to the 1800s. This technique involves capturing individual frames with models and props and moving them slightly between frames. When all of the still frames are played in a sequence, it helps to create the illusion of motion. Models with moveable joints are often used as they help to create a better sense of fluidity and make it more life-like.

This type of animation dates back to the 1800s, as it allowed people to create the illusion of movement despite not having the technology at the time. The first piece of film using stop motion to animate it was The Humpty Dumpty Circus, released in 1989. Stop motion animation grew in popularity in the 1900s, and it wasn’t until 1925 that the first feature-length movie using this technique was released called The Lost World. The same filmmaker then went on to make 1933’s King Kong which is still very famous to this day, and used stop animation to create the famous monster. 

Motion Graphics

Whereas a lot of animated pieces of work are centered around a character and a setting, motion graphics deal with the animation of shapes, text, and graphics to convey the story visually. The animation style often revolves around simplicity, but because of this, it is also essential for animators to be very creative and detailed in order to get across the desired. With no characters or a setting to tell the story or create a feeling, you have to think of unique ways to achieve this in other ways. Objects, texts or shapes that would otherwise be static and not be the central focus of the piece of animation now become the main storytelling device(s). 

Motion graphics is particularly useful when it comes to an informative or information-based animated video as the simple animation can help to engage the audience. They often have a narrator, and this helps to make it a lot easier and more interesting to digest more complex ideas. 

Claymation 

Claymation is essentially the same style as stop motion animation, but due to its popularity, it’s become a technique and style unto itself. Similarly to stop motion, this animation technique uses models made out of clay to create characters that are shot in small, incremental changes to create the illusion of movement. Unlike other types of animation on this list, claymation is very cheap and cost-effective as it does not require complex digital work. However, like stop motion, claymation is also very time-consuming as it requires a lot of attention and focuses on creating a smooth feel between frames. 

Despite being a form of traditional animation, it is still very popular today despite the advances in digital animation. Whilst this style can be created digitally, animation makers still prefer it to be done by hand as it offers a truly unique feel, look, and atmosphere that other styles of animation simply do not create. It is not as refined and perfect as other types of animation, and this is precisely what gives it its charm. It’s because of this that many children’s movies are animated using claymation, including popular films such as Chicken Run and Wallace and Gromit. 

Flipbook Animation

Flipbooks are about as primitive as animation gets; however, this isn’t necessarily a bad thing. Flipbook animation requires only a pencil and a flipbook to create unique and inspiring animation. This animation style feels incredibly human and personal, and it is visually exciting for people of all ages. There is something wholly unique about seeing a drawing come to life on a small book right in front of your eyes. It is similar to stop-motion animation in that it involves ever-so-slight movements. Today, it is possible to digitally create flipbooks in an animated video format which manages to capture the essence of flipbook animation whilst being able to

Mechanical animation

Mechanical animation is a type of 3D animation that is specifically made to show how a mechanical device works and operates. These animations will often deconstruct a mechanical device, visually removing the out layers and diving deep into the inner workings. Mechanical animations are also commonly made as explainer videos for how something is made and works. 

These animations are capable of creating exciting and engaging explainer videos. They are often paired with voiceovers which helps to turn a complex diagram into an immersive explainer video. This also makes these types of animation great for promotional purposes. For example, a company may create a mechanical animation to show how their new and improved car engine works, detailing the changes they’ve made internally from previous models.

Whiteboard Animation

Whiteboard animation is a type of animation commonly used for explainer videos. This animation style was original of an artist hand-drawing on a whiteboard which often involves a doodling style. However, now this same effect can now be achieved digitally too. Animation makers are drawn to this style because of its simplicity yet effectiveness. It can become somewhat of a timeless animation style, with animators constantly coming back to this style due to its ability to inform and storytelling so well.

Live-action animation

Live-action animation is a unique animation style that blends live-action footage with animation elements to create a visually stunning effect. This animation style is often used in commercials, music videos, and feature films. Live-action animation allows filmmakers to combine the real world with fantastical elements, creating a seamless blend that captures the viewer’s imagination.

One of the key benefits of live-action animation is that it offers a level of creative freedom that is difficult to achieve with other animation styles. By combining live-action footage with animation, creators can add a layer of depth and complexity to their work that wouldn’t be possible with just one or the other. Additionally, live-action animation can be a cost-effective way to achieve a high-quality look without needing to build elaborate sets or create entirely computer-generated environments.

Create your next animation with Powtoon

Animation is a versatile, engaging, and infinitely powerful tool for conveying ideas and capturing your audience’s attention. It can be used for anything from animated presentations for your next big talk to blockbuster, life-changing films. Animation can convey emotions from joy to sadness and make people laugh, cry and learn. 

With so many different animation styles available, it can be overwhelming to choose the best one for your project. However, understanding the different animation styles and their unique characteristics can help you to choose the right style for your needs. At Powtoon, the animation is made easy. Sign up to Powtoon today to get started with Powtoon’s wide range of creative tools.

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Animation may have existed for quite some time now, but thanks to tools like Powtoon’s animation maker, it’s now easier than ever for both individuals and organizations to animate their own video content, even if they have next to no experience doing so.

This may be why animation is playing an increasingly significant role in education, video marketing, internal communications, and more. In fact, the market for animated video production may double in size in the next few years.

Perhaps you’re a business owner with an idea for a piece of video content that could benefit from the dynamic visual qualities of animation. Or, maybe you’re an educator who believes animated lessons could help you capture (and keep!) the attention of your students. 

No matter what your reason may be for creating animated content, along with using the right online animation maker to ensure the finished product is high-quality, you should also write a script early. Doing so can help you save time (and, therefore, money!) later on during the actual production phase. 

Not sure where to start when writing the screenplay for a short animated film? This guide will help.

How to Write an Animation Script

Don’t worry if you’ve never written a script for an animated video before. These tips and insights will simplify what might otherwise seem to be an intimidating process. You can also automate the process using one of the best AI script writer tools—Powtoon Imagine. In this case, it also helps to know what is AI script writing.

What is an Animation Script?

Before you learn how to write an animation script, you should first appreciate the basic purpose a script serves.

A good script should:

• Describe the characters of your video, along with their actions
• Include all lines of dialogue that you will need to record
• Describe the settings your video will feature
• Break up your general story into individual scenes

Understanding the Basics of Script Writing for Animated Videos

Taking the following steps will help you begin planning your script with confidence, regardless of whether you’re a seasoned scriptwriter or a newbie:

• Define your target audience and the purpose of your video. This will help you determine its overall tone and length. For example, if you’re creating an animated video to upload to social media and share with a young audience, you might aim to create a relatively short video with a fun or casual vibe. On the other hand, if your viewer is likely to be a client, you want to ensure your video conveys a more professional tone.
• Research competitor videos similar to the ones you plan to produce. Make notes regarding what your competitors are doing right, as well as what they may be doing wrong.
• Read a few examples of screenplays to learn the basics of the format.
• Create an outline. To do so, list the main points your video will need to make, then brainstorm scene ideas that will allow your video to make these points as concisely as possible. This will also help you determine what types of characters may appear in your video and who the main character will be. Once you believe you have an idea of the types of scenes your video should include, make an outline in which you list the scenes in their intended order, along with a description of each scene’s basic elements (such as characters, setting, etc.)

Writing an Engaging Script for Animated Videos

Again, the key elements of the script for an animation video include the following:

• Scenes
• Descriptions of settings
• Descriptions of actions
• Characters
• Dialogue

When writing the first draft of your script, your goal should mainly be to ensure all these basic elements are in place. Once you’ve written a draft, review it to determine whether any scenes can be edited down or cut completely to reduce the length of the video. You may also find you need to add scenes if your current draft of the script fails to hit all the main points.

You can rewrite a second draft of your script once you’ve completed the first one. The purpose of this rewrite is to make sure your finished animated movie engages an audience. To achieve this goal when writing your second draft, you may:

• Incorporate humor (if doing so is right for the tone of your video).
• Add an element of suspense.
• Use storytelling techniques to forge an emotional connection with viewers.
• In moments when characters may be describing complex ideas, consider adding examples to illustrate key points.

Polishing the Animated Video Script

You may need to write one final draft of your script before you’re ready to rev up the animation maker and move into the production phase. When writing your last draft, you should:

• Carefully proofread the script for errors that could confuse an actor when recording dialogue, confuse a director when animating the video, etc.
• Cut unnecessary words, vary sentence length/structure, and use more impactful verbs to make the script more powerful.
• Include a call-to-action that encourages an audience member to take some sort of desired action (such as buying a product or signing up for a service) that corresponds with the purpose of the video.

Additionally, keep in mind that screenwriting is among the most difficult filmmaking skills to master. You should by no means abandon your plans if you still don’t feel you know how to write an animation script after applying the tips here to your first attempt. If you consistently practice, you will eventually develop the skills to write scripts that impress you and your audience.

Create Animated Content Easily With Powtoon’s Animation Maker

Featuring animated templates and an intuitive drag-and-drop interface, Powtoon’s animated video maker helps you create high-quality 2D animation and 3D animation affordably and easily. It’s like having access to your own full animation studio on your computer. To learn more about what this tool can do for you, sign up today!

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Animation has a rich and fascinating history, stretching back more than a century to the early days of film. From the first hand-drawn animations to the latest computer-generated imagery (CGI), animation styles have evolved remarkably, from simple flickering images to a significant cultural force in entertainment and beyond.

Over the years, animation has entertained audiences and pushed the boundaries of storytelling and visual expression. It has given us some of the most iconic characters in popular culture, from Mickey Mouse to Homer Simpson, and has paved the way for groundbreaking techniques in film and television.

But animation is not just a product of the entertainment industry; it has also found its way into education, advertising campaigns, and more. From instructional videos to cartoons, animated visuals have proven to communicate complex and entertaining ideas effectively.

In this blog, we will delve into animation’s fascinating history and evolution, exploring the techniques, technologies, and pioneers who have shaped the art form into what it is today.

Early Animation Techniques

The advent of photography and film in the late 19th and early 20th centuries revolutionized the field of animation by providing new tools and techniques for creating and capturing motion. Two of the most significant animation techniques that emerged during this time were stop-motion animation and cel animation.

Stop-motion animation involves creating a series of still images, with minor changes made between each one, and then playing them back in sequence to create the illusion of motion. The technique was made possible by the invention of the camera, which allowed animators to capture and reproduce images faster and more accurately than ever before. Stop-motion animation was used extensively in early animated films, such as J. Stuart Blackton’s 1900 film “The Enchanted Drawing.”

Just six years later, James Stuart Blackton released his 1906 film ‘Humorous Phases of Funny Faces,’ regarded by many as the first animated film. This film is around 3 minutes long and features the artist’s hand only at the beginning as he draws the character.

After this, Blackton used stop-motion animation to provide the illusion that the image is moving independently. These animation techniques created a whirlwind of inspiration and creativity, with many films beginning to utilize animation. It was new and exciting and offered creators a new form of expression. In 1908, Émile Cohl released Fantasmagorie, regarded as one of the first-ever cartoons. 

Cel animation, also known as traditional animation, involves drawing each frame of an animated sequence by hand and photographing them sequentially to create the illusion of motion. This technique was made possible by the invention of celluloid sheets, which could be quickly drawn and photographed. Cel animation became the dominant form of animation in the early 20th century and was used extensively in film.

The Golden Age of Animation 

It wasn’t long before the golden age of animation began, between the 1930s-1960s. This period was named the golden age of animation as it saw the rise of sound, color, and multiplane cameras being used alongside it.

It is believed that the golden age began in 1928 with a short animation called Steamboat Willie. This is because it was the first time that sound was synchronized with the animation, resulting in a more immersive experience. This legendary moment in amination was created by none other than Walt Disney. 

Walt Disney is crowned as the one who pioneered cartoons and animation throughout the golden age, with Disney still having an enormous impact on contemporary culture. Disney is responsible for creating famous cartoons and cartoon characters, including Mickey Mouse. 

While much of the credit is often given to Disney, he was not without help. His long-term friend and companion, Ub Iwerks, had a significant influence on his creations, as he was the one who provided Disney with the original drawings for characters such as Mickey Mouse. 

In 1937, Disney released Snow White and the Seven Dwarfs, marking a legendary animation moment. This film was the first feature-length, hand-drawn animated film, and it paved the way for the future of animation. It ultimately pushed the boundaries of what was believed to be possible, showcasing levels of detail and expression never seen before. It was made to such a high standard that even today, Snow White and the Seven Dwarfs is cemented within pop culture and remains one of Disney’s most famous and popular movies. 

Disney was also responsible for creating the multiplane camera in 1937, which completely changed the game for animation once again, as it offered a new sense of depth and realism to animation.

Following this, Disney released many other immensely popular animated cartoons, including Pinocchio in 1940, Dumbo in 194, and Bambi in 1942. This style continued to reign supreme for many years, below slowly starting to fade out of popularity in the late 60s, allowing new technology to change everything again.

Modern Animation Techniques and Trends

As the golden age ended, we began to see many techniques and trends emerge that made up what we know as modern animation. This rapid change was primarily due to the rise in popularity of television, with an estimated 92% of American homes owning a TV by 1964. 

Pre-1960, animations were solely hand-drawn. However, early computers gave animation makers an entirely different way to create, once again revolutionizing the industry. Hummingbird was the first computer-generated animation, made in 1967. Animators used 30,000 images to create the piece, and although it seems essential now, it changed how animation was done.

Many people began to enjoy watching cartoons in the comfort of their homes. This meant that studios had to adapt and start creating animated cartoons for TV, and by the mid-1980s, cartoons were everywhere. 

Thanks to technological advances, animation was able to be created quickly, with more detail and longer films to be made too. From the 1980s to now, many animated feature films have been created using CGI. This stands for computer-generated image, and it involves designing 3D models of characters or settings entirely from a laptop rather than hand-drawing.

The Graphics Group was the brains behind creating one of the first 3D animated movies, Adventures of André & Wally B. However, this company eventually turned into what we now know as Pixar. In 1995, Pixar released the legendary Toy Story, their first entirely CGI animated film. The 3D computer allowed animation makers to create feature-length animated films with more depth, color, expression, and personality than ever before. 

Brands also began creating animated videos to help market their products or services. Animated videos can be an excellent way to tell a brand story, engaging audiences and connecting with them on a more emotional level.

Animated videos can also be used for educational purposes or explainer videos. For example, a brand may want to use an animated presentation to demonstrate how their new product differs from a previous product. This is seen a lot in mechanical animation, where a company will show the inner workings of their new device or product to demonstrate the improvements.

The Future of Animation

Despite all of the incredible advancements in animation so far, it’s still getting better with every passing year. Animation makers are always looking to harness the latest technology to see how they can use it, and emerging technologies such as Virtual Reality are likely to impact animation significantly.

Animation is no longer bound to just film and tv; it is used in various mediums, such as video games, marketing, education, and much more. 

Virtual reality expands these horizons more than ever, providing animators with a new way to animate things. VR is very interactive, intending to immerse the user into a new world entirely. Therefore, animation has taken on a new form as it is made to be more life-like than ever.

Animators can use previous styles and techniques such as whiteboard animation, mixing virtual reality with live-action animation, and even interactive animation to bring an entirely new type of experience and form of animation. 

Hyperrealistic animation is also becoming increasingly popular, with shows such as Love, Death & Robots as excellent example of tv shows that creates incredibly realistic-looking animations.

In the past, animation was centered around creating unique, absurd, and visually fascinating cartoons. However, due to technological advances, many animators attempt to create hyperrealistic animations to tell their stories. 

Conclusion

Animation has changed immensely over the last century, from relatively humble beginnings to a complex, highly-detailed art form. While the original animation techniques of energy are from loss, technological developments over time simplified certain aspects, allowing animation makers to expand the possibilities and ideas and flex their creativity to new heights. 

Walt Disney pioneered animation and played a massive role in what many people refer to now as the golden age of animation. The path was many pages, and Disney’s work remains strong today. As individuals began to explore this innovative medium’s potential, computer animation’s capabilities continued to advance and expand, ultimately giving rise to the stunning CGI masterpieces that currently dominate our media landscape. Seeing where animation takes us next is exciting, with technological advances coming faster every year. 

Sign up to Powtoon today to create visually stunning animated videos and animated content. From custom characters to your very own animated videos, Powtoon’s animation tools

Sign up to Powtoon today to create visually stunning animated videos and animated content. From custom characters to your animated videos, Powtoon’s animation tools are super easy to use and allow you to create engaging and dynamic animated videos with just a few clicks. 

The post The Evolution and History of Animation appeared first on Powtoon Blog.

Video content is playing an increasingly important role in the marketing campaigns and internal communications of businesses across a range of industries. In fact, a recent survey indicates that approximately 96% of all marketers consider video to be a significant component of their overall strategies.

It’s also worth noting that businesses appear to be growing more and more aware of the value that animation, in particular, can deliver. Some industry professionals even believe the production of animated marketing videos will double in the coming years.

No matter what your niche may be, if you haven’t already done so, you should consider how you may leverage animation videos to achieve your business goals. This overview will cover just some of the main reasons you may wish to create more animated content in 2023 and onward.

(Tip: You can still generate animated content even if you lack experience as an animator. With Powtoon’s animation maker, creating attention-grabbing video animation is easy and affordable.

Why Do Businesses Use Animation?

There are many reasons businesses like yours benefit from using animation in their video marketing and internal communications strategies. Noteworthy examples include the following:

• An animated character can serve as a visual representation of a brand
• Motion graphics can illustrate complex ideas in an easy-to-understand way, helping companies market their services and products more easily
• Research indicates animated content may boost conversion rates by as much as 80%
• Animation is good for SEO because it can capture the attention of an audience, causing website visitors to stay longer
• With the right easy-to-use animation tool, creating animated videos may be easier and more cost-effective than filming live-action videos

Those are just a few examples. The specific ways in which animation will benefit your content marketing and internal comms strategies will vary depending on your goals, the exact nature of your business, and other such factors.

Types of Animated Videos for Businesses

Animated videos can serve many purposes and come in many forms. The following are just a few examples of the types of animated videos your business may offer viewers:

• Explainer videos
• Videos that give dynamic life to other types of content, such as infographics or blog posts
• Onboarding and training videos
• Animated ads
• Animated GIFs

Essentially, if a video can be filmed in live-action, odds are it can also be animated.

(With, of course, the obvious exception of an actual live video! Even the strongest animation maker can’t help you create live content in real time!)

Tips for Creating an Effective Animated Video

When planning and creating your animated video content, keep the following suggestions in mind. They will help you create and upload videos that make the right impression on your audience:

• Use an all-in-one animation software that offers templates and other such features to help you animate a professional-looking video, even if your experience is minimal
• Choose a color scheme that represents your brand
• Before producing a video, consider the specific role it will play in your marketing strategy or internal comms
• Write a script
• Create a thorough storyboard for your video
• Decide whether your video will feature 2D animation or 3D animation
• Determine the length of your video by deciding where you will share it (for example, a social media video for TikTok should typically be less than half a minute, while a video for LinkedIn, YouTube, or a similar platform may be longer)
• Develop an overall tone and “vibe” for your video based on your audience

It’s also important to avoid making certain mistakes when you animate videos. Errors to guard against include the following:

• Recording audio without the right equipment or in the wrong setting
• Not recording multiple takes of audio
• Rushing into production without a plan for how you will market your video to your consumer base (or other relevant audience, such as your employees)

Additionally, you may want to create multiple versions of the same animated video for different platforms. For example, perhaps you could create a short version of an explainer video to post on social media, directing viewers to a longer and more thorough version on your website.

All that said, if you’re still wondering, “Why do businesses use animation?” consider the fact that you will learn more about the value of animated content when you begin creating and releasing your own. As you experiment with animation, you will become increasingly aware of the unique benefits it can offer.

Powtoon Offers the Ideal Online Animation Maker for You

Thanks to its simple drag-and-drop interface and wide range of animation templates, Powtoon’s animation maker is the perfect tool to help you create stunning animated videos, even if your animation experience (and budget) is limited. Get started by signing up today!

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