Ari Sherbill, Author at Powtoon Blog https://www.powtoon.com/blog/author/ari-s/ Make Awesome Videos and Presentations Thu, 11 Aug 2022 06:57:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.7 https://www.powtoon.com/blog/wp-content/uploads/2019/11/favicon.ico Ari Sherbill, Author at Powtoon Blog https://www.powtoon.com/blog/author/ari-s/ 32 32 How to be like Rod: Increase your sales by 75% in no time https://www.powtoon.com/blog/increase-sales-75-no-time/ https://www.powtoon.com/blog/increase-sales-75-no-time/#respond Thu, 05 Jan 2017 12:38:51 +0000 https://www.powtoon.com/blog/?p=8266   Inspiring Case Study Hey, it’s Ari from Powtoon with a really inspiring Case Study for you today : ) Rod needed to fill his new training course with paying, registered students… and started with ZERO! He realized his message...

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Inspiring Case Study

Hey, it’s Ari from Powtoon with a really inspiring Case Study for you today : )

Rod needed to fill his new training course with paying, registered students… and started with ZERO!

He realized his message just wasn’t compelling and needed something awesome.

So he ran a “Powtoon Ads” campaign that FILLED his training course fast. Take a look at Rod’s case (and keep reading to see one of RPM Academy’s Powtoons!)

Rod’s Case

My name is Rob Morgan and I’ve worked in the corporate training space for 25 years. Now I work in RPM Academy. Most of that business is really focused on the quality management systems (like ISO, Lean, Six Sigma) and then enabling methods which would be around project management, change management and facilitation.

increased sales

It’s all about organizations developing improvement strategies and quality enhancement strategies. Traditionally, this has been a corporate approach to sell into those corporations.

Traditionally, that training was done in class and people took training courses for 3-5 days at a time. There you almost ?drown them? in all the tools and methods, then to align them with the projects they’re working on.

It’s like Drivers’ Ed. First you learn the material in class, and then you go out and drive the vehicle. In this case, the “vehicles” are the projects of these corporate managers and executives.

We also provide certification. That is the traditional model.

Bye Bye Traditional Model – RPM Academy Changes Gears

Where we change gears is where we offer courses, but not through the traditional corporate channels. We no longer market to large corporations but to individuals.

increased sales

Now, we’re concerned how to drive traffic through all of the noise and clutter that’s out there for people to look at our programs.

The new programs leverage what Powtoon is all about. We’re a very connected world out there, and with the technologies we have available, we can offer courses to anyone, anywhere. A student can log in when a trainer is appearing live to teach at a specified time for a specific topic.

As opposed to being in class for 5 days in a row. The pace is much easier and the learning experience is much better.

The Challenge

The challenge is how do we get individuals who are normally attracted from within a corporation to independently see the benefit of this course for their work and life.

The only way to do that is through social media, which was very new to us. So we set up our social media channels on LinkedIn and Facebook — which was the first step. Then we needed the funding to pay for the advertising, which can be very expensive.

So now, we’re looking for conversion rates. We found that the traditional messaging we were using wasn’t compelling enough.

Then, we stumbled across Powtoon and started experimenting with the tools.

Powtoon – The Right Message in the Right Way at the Right Time

What we really liked about Powtoon was, not only did it provide these innovative tools for creating these messages, but also there was a lot of great advice provided how to deliver the right message over the right period of time.

increase sales

That 30-second window, for instance, when you’re looking to capture the attention of the viewer before they move on to the next thing. That bite size piece of information that is a hook that pulls them in.

Then leveraging a broader, more lengthy Powtoon to explain what our proposition is, and why it’s beneficial to the student.

Watch an RPM Academy Powtoon

From Strategy to Success

From that, we were able to derive a lot of success. We saw a marked change in our response rate. Traffic to our site was going up, and we were selling into new spaces we were never able to reach before.

This was undiscovered country for us. Powtoon was intertwined with our marketing from day 1 in this new venture. What we have seen is that the response rate in our ads through our Powtoon campaigns in various channels — from Facebook Ads to Google Adwords and other channels — we quickly filled our first classes.

increase sales

Whereas months prior to using Powtoon we had ZERO registration. We couldn’t solicit the interest. But the moment we launched these Powtoon Ads, using the advice Powtoon offered, we immediately saw traction.

So we’re just finishing our first wave of “Lean Six Sigma Blackbelt” course. It’s 42 sessions that are 2 hours in duration that students attend from 7-9pm on Tuesdays and Thursdays.

The commitment to the student is that it’s a night class. The benefit is that they can take it from the comfort of their home. You’re attending virtually, you interact with other students, there are breakout sessions where students become moderators.

Train, Analyze, Improve

We saw the change the minute we put a Powtoon on our page. We usually have to market our corporate programs 4-6 months in advance of our class date. What we could see on our website is that our drop-rate was reduced significantly and more people were spending more time on our site as soon as we put the Powtoon up.

Prior to doing the Powtoon videos, we were stuck with “Mass Email,” with traditional marketing channels. We were getting ZERO response rate from our new market.

Our vehicle for getting the conversion rate to where we needed it was with our Powtoons. It’s the primary thing for us now.

It’s actually remarkable. Because this program was brand new – and using Powtoon we increased our click-throughs and registrations.

increase sales

We also do analytics on our Powtoons. We see how long people watch the Powtoon. So if people drop off, we analyze how to modify it so people watch for longer without sacrificing the message. We see exactly what’s working, and optimize through analytics.

That’s not something you can do with old models of marketing.

What I appreciate about the Powtoon platform is the training you give us in your Powtoon webinars.

The Bottom Line

Powtoon will be our main driver because it’s so darn compelling. Powtoon is giving us the traction we need to fill our virtual classrooms.

We live in a society today that attention-spans are just not there. They’re absorbing so much at once, it’s impossible to digest all the noise that’s coming in.

Unless you can get your message to that one, bite-sized, compelling 3-4 sentences that lock people in, you lose them very quickly.

The lightness, the cartoon-feel of Powtoon, allows you to grab that attention. If you’ve got a good story, Powtoon can make it great.

It’s like reading a book – you capture the reader on the first sentence. That’s what Powtoon allows you to do – hooks the viewer so they want more.

Why Does Powtoon Increase Sales? Because It’s So Darn Compelling

Rod’s story is inspiring, and it can happen for you too! Try Powtoon today – it’s totally free, and will add a touch of awesomeness to your business!

Powered by AWS Cloud Computing

Powtoon is proudly built on AWS cloud services. AWS hosts Powtoon users’ data and ensures videos and presentations created on the platform are safe and secure.

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5 New Graphic Styles https://www.powtoon.com/blog/new-graphic-styles/ https://www.powtoon.com/blog/new-graphic-styles/#respond Sun, 14 Aug 2016 08:51:50 +0000 https://www.powtoon.com/blog/?p=8020 Today I want to tell you about 5 exciting new additions to our family. One of the biggest requests we get from the Powtoon tribe – from Fortune 500 executives to small business owners to Ivy League professors is to...

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Today I want to tell you about 5 exciting new additions to our family.

One of the biggest requests we get from the Powtoon tribe – from Fortune 500 executives to small business owners to Ivy League professors is to have more ‘WORK ORIENTED STYLES & THEMES’ (you know, something you feel excited to how to your CEO and board of directors).

Which is exactly why you’re going to love your 5 new family members.

These new styles look hip, sophisticated, cool and are the perfect way for YOU to be seen as the company rock star.

Introducing:

  1. Sketching – the essence of simplicity to easily convey your message…so gorgeous.
  2. Work-Life – Design your business scenarios to reflect the look and feel of daily work situations with these cool business cats.
  3. The office redo – We redid this style as the perfect way to bring your vision of important office scenarios to life.
  4. Explainer redo – Enjoy these happy and enthusiastic professionals to host your next explainer video
  5. Infographic characters – infographics just got even hotter with our ?character-infographic? addition, a brilliant way to animate your data so your colleagues fall in love with your ?animated reports?.

Yes, these new styles are perfect for your next Powtoon explainer video, staff training, department announcement or new software intro.

Make a rocking cool Powtoon with our 5 new styles?

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How to Get the Best HIRES (Without Increasing Your Budget) https://www.powtoon.com/blog/get-the-best-hires/ https://www.powtoon.com/blog/get-the-best-hires/#respond Mon, 08 Aug 2016 07:30:07 +0000 https://www.powtoon.com/blog/?p=8005 Possibly the hardest thing you face at work is surrounding yourself with SUPERSTARS. You know, the new hires who make your work easier and twice as productive (while having a lot of fun ; ) The only problem is getting...

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Possibly the hardest thing you face at work is surrounding yourself with SUPERSTARS. You know, the new hires who make your work easier and twice as productive (while having a lot of fun ; )

The only problem is getting those superstars to choose YOUR company over the bigger companies with deeper pockets. When your competition is giving your superstar hires better offers, how can YOU get them to choose your company?

Enter Laura Upcott

Laura is the co-owner of Stafflink, a boutique IT staffing company in Toronto. Stafflink needed a new IT recruiter and found a ROCKSTAR.

…who was being wined and dined with better offers from her competition.

So Laura put together THIS quick Powtoon…and won the Rockstar over (in 90 seconds) to choose Stafflink over the competition. YES!

Powtoon — Beyond Simple Ads

But that’s just the tip of the iceberg. Because Laura uses Powtoon for work in so many creative and strategic ways — your head will spin with awesomeness.

  • Blog-post images
  • Presentations
  • Homepage videos
  • And tons more!

What Does Laura Say?

Here’s a quote I love from our phone call:

“People are just so visual and so impatient, Powtoon gives me a way to put in very high quality graphics. We do end up getting business from our Powtoons. They raise my work to a whole higher level.”
— Laura Upcott

Thank you Laura — YOU ROCK!

Make a Powtoon to get the best hires too

Listen, if you have an inspiring success story using Powtoon at work — leave a comment in the blog post. You might make someone’s day — go for it : )

Stay awesome,

Ari

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Now You Can Customize Your Brand Colors in Powtoon – Customize Your Brand Colors https://www.powtoon.com/blog/customize-brand-colors-powtoon/ https://www.powtoon.com/blog/customize-brand-colors-powtoon/#respond Sun, 31 Jul 2016 06:35:21 +0000 https://www.powtoon.com/blog/?p=8000 Hey, it’s Ari from Powtoon with a brand new rocking and rolling feature you are going to love! Because you’ve been asking us to help with these 2 questions: 1. How can I make a Powtoon that’s customized to my...

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Hey, it’s Ari from Powtoon with a brand new rocking and rolling feature you are going to love!

Because you’ve been asking us to help with these 2 questions:

1. How can I make a Powtoon that’s customized to my BRAND COLORS?
2. How can I instantly change the colors of elements in my Powtoon?

Today, we’re giving you the answer!

Because we just released our brand new ‘Color Picker’. It lets you customize ANY single-color element to match your brand – YES!

Here’s how it works:

1. Look for the ‘Color Picker’ icon for your backgrounds, single-color props, and even characters like our new style ‘SKETCHING’
2. Click to choose your color
3. Now you can add your brand’s color code

…and you’re done!

Forget hiring some agency to customize your video to fit your brand – now you’re the full stack genius design agency! That’s the power of Color Picker.

Go ahead and WOW your colleagues and clients with an attention grabbing Powtoon that fully matches your brand.

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How the University of Wisconsin EDU-TAINS with Powtoon – EDU-TAIN with Video https://www.powtoon.com/blog/edu-tain-with-video/ https://www.powtoon.com/blog/edu-tain-with-video/#respond Mon, 18 Jul 2016 08:30:41 +0000 https://www.powtoon.com/blog/?p=7979 Hey, Ari from Powtoon here with an inspiring new case study with our friends from the University of Wisconsin how to EDU-TAIN with video. You’re going to love their story, led by Karla Farrell*. This is how a short, “first...

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Hey, Ari from Powtoon here with an inspiring new case study with our friends from the University of Wisconsin how to EDU-TAIN with video.

You’re going to love their story, led by Karla Farrell*. This is how a short, “first draft” Powtoon quickly made it into the hands of the CHANCELLOR because it was shared so much… in a matter of hours. Maybe you have seen a situation like this in your organization: a new software being used that not enough people were using, like at the University of Wisconsin.

So Karla decided to make a Powtoon to get more people using it by EDU-TAINING them WHY they should… and it worked!

Now, Powtoons are being used in tens of different ways to educate, engage, and entertain teams across the board. Introducing our good friend Karla Farrell, I’ll let her take it from here:

— TRANSCRIPT —-

My name is Karla Farrell, I work for the University of Wisconsin Colleges & Extension as an Instructional Technologist.

I also have a volunteer role within the University of Wisconsin learning technology development counsel. I am the chairperson for a virtual conference, so I’ve used Powtoon to help promote the conference too.

No One Was Using Our Software

When I first started in my role, we had just signed a system-wide contract for a new video-conferencing software. So I did a whole training session for Extension on how to use it. At the end of the training, someone asked WHY we should use it. I showed them HOW to use it, but I didn?t explain WHY they should even use it.

Then I decided to make a Powtoon to explain the benefits of WHY our staff should use our new software. So I quickly made a rough draft Powtoon and sent it to my boss. By the time I got back to work just the next day, my boss had forwarded the Powtoon to his boss who forwarded it to the Chancellor of the University of Wisconsin.

The Chancellor LOVED it.

EDU-TAIN with Video - www.powtoon.com

Since then, after just 30 seconds of experience – I became the “Powtoon Pro.” I’ve since used Powtoon to create a number of explainer videos to inspire more people to use what we need them to use.

We also had a Course Evaluation Software that had a lot of “dos and don’ts” how to use it. So we did a quick Powtoon to show them WHY and HOW to use it. I chose to use Powtoon because it’s just so much fun to play with, that I look for excuses to use it. People LOVE the visuals of it.

Sure, I could create a PDF or regular video. But when I create a Powtoon, people watch it.

They Actually Watched & Listened

After the Powtoon, Course Evaluations went much smoother. They took note of what they learned and now made sure to do it. It was important because they needed to do certain actions that now they did. For example, they now made sure that every page of every survey had 4 cornerstones. They made sure that their barcodes were sharp.

They actually watched and listened.

EDU-TAIN with Video - www.powtoon.com

For the Virtual Conference, I was recruiting people to submit proposals. So I did a quick Powtoon to inspire people with why they should present. People shared that on Facebook, they watched it. We saw more proposals that we would otherwise have seen.

Send a Powtoon, They Watch It

Most people are visual learners, so when you send them an email – people don’t read it. They need it to be visually stimulating too. So when you send someone a Powtoon, they watch it. It keeps your attention in all the ways that a static document just can’t.

For me, it’s hard writing a serious business memo. I agonize over every word, then edit and re-edit. In the end, I’m not happy with the final result. With Powtoon, not only is it fun to make – but because it’s entertaining, people watch and pay attention to it.

As an aside, I love how you continue to improve the software. It feels that every time I log in, there’s something brand new, different and fun. I have to think about how I’m going to now use this.

EDU-TAIN with Video - www.powtoon.com

—-

Go EDU-TAIN YOUR Organization with Powtoon Now

How awesome is Karla?

When an organization signs a big contract for an important new software – and not enough people within the organization are using it – that’s a problem. Unless you’re Karla – who turns that problem into an opportunity.

Karla saw an opportunity to EDUTAIN with a Powtoon and everything changed. More people knew about the software, WHY they should use it, HOW to use it, and had a fun time LEARNING all about it.

That was only the beginning. Karla’s since become a Powtoon Rock Star for the University of Wisconsin with her many explainer videos.

Now, I challenge YOU:

How Will You Use Powtoon to EDU-TAIN YOUR Organization?

I’d LOVE to hear your story. A big thank you to Karla and all our Powtoon Rock Stars who have been featured on our blog who are CRUSHING it at work. If you have an inspiring story of using Powtoon for work, email us: success@powtoon.com – we’re always looking to feature more Rock Stars.

What’s more inspiring than hearing from someone just like you who’s transforming the workplace with their Powtoons?

Stay awesome,

Ari

Want to see other Powtoon success stories?

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12 All New Ready-Made Templates For Your Work https://www.powtoon.com/blog/work-templates/ https://www.powtoon.com/blog/work-templates/#respond Tue, 28 Jun 2016 11:50:12 +0000 https://www.powtoon.com/blog/?p=7961 http://powtoon.wistia.com/medias/mtwh485vjc?embedType=iframe&videoFoam=true&videoWidth=640 Hey, it’s Ari from Powtoon here announcing a wild new update that might just make your work day today. We’ve just added 12 BUSINESS Work Templates to help you EASILY make a high quality, professional Powtoon for any of...

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Hey, it’s Ari from Powtoon here announcing a wild new update that might just make your work day today.

We’ve just added 12 BUSINESS Work Templates to help you EASILY make a high quality, professional Powtoon for any of your business needs …in just 5 minutes.

Yep, you heard right – 5 minutes. Here’s WHY:

You need to get your message across at work, and it’s never been more challenging – whether that’s a software upgrade, a how-to training, a sales video, or just something you need to inspire your team. Nothing is more engaging and entertaining than a Powtoon. Our team did all the work already, so just add your text…and you’re done.

 

How to Use Your New Work Templates

 

This couldn’t be easier. Just choose from one of our 12 new work templates that best fits what YOU need to present:

Work Templates - www.powtoon.com

 

Then, just add your text to our template…and you’re done! YEAH BABY! You can do this in just 5 minutes!

 

So go and WOW your colleagues and clients with an EDU-TRAINING Powtoon now!

 

Let me know which of our new WORK TEMPLATES is YOUR FAVORITE in the comments!

…I’d love to hear what you think.

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How Park Place Transformed Their Training & Development to be FUN & ENTERTAINING – Entertaining Corporate Training https://www.powtoon.com/blog/entertaining-corporate-training/ https://www.powtoon.com/blog/entertaining-corporate-training/#respond Mon, 20 Jun 2016 11:52:01 +0000 https://www.powtoon.com/blog/?p=7927 http://powtoon.wistia.com/medias/tx9jie9uuy?embedType=iframe&videoFoam=true&videoWidth=640 Hey Ari from Powtoon here – and I can’t tell you how excited I am to share this story with you! It’s all about cracking the code to easily creating Entertaining Corporate Training. I recently sat down with Park Place,...

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Hey Ari from Powtoon here – and I can’t tell you how excited I am to share this story with you! It’s all about cracking the code to easily creating Entertaining Corporate Training.

I recently sat down with Park Place, the award-winning luxury car dealership in Dallas. They sell Porsches, Maseratis, Bentleys, Rolls Royces and all the fun cars we love : )

With 2,000+ employees, it’s crucial their e-learning is CONCISE and ENGAGING.

Read this entire interview to learn Kari & Kandi’s brilliant Corporate Training strategies with Powtoon.

 

WHAT ARE YOUR ROLES AT PARK PLACE?

 

Park Place Luxury Automobile Dealerships, Dallas Texas, With Kandi Gongora* – former Director of Organizational Excellence, Kari Mitchell – Web Administrator

We are responsible for Performance Improvement and ongoing process documentation as well as Training & Development. My role within that team is to develop E-Learning. With our training we want our members to be engaged, stay awake, to take something away from it.

In our research, adult education is not always easy. An adult needs something more to keep them engaged. We’re finding that with Millennials coming into the work force, Generation Z coming into the workforce, it’s difficult to hold their attention.

We just wanted to find a way to shorten the training and to make it POP, make it FUN and ENTERTAINING – and Powtoon does all of that for us.

We were able to make a module that actually explains what an Action Plan is, why it’s important, how to basically do it and showed the user the form they’ll be working with. We were able to do it in 6 and a half minutes. The feedback has been great.

 

Entertaining Corporate Training - www.powtoon.com

 

We want to use this in the future as well, to shorten the training and take it out of the classroom and put it all online. We have all sorts of content we need Powtoon for.

 

WE NEEDED TO TRAIN OUR MEMBERS…BETTER

 

For example – when a member (employee) is first hired at Park Place, they go through a week of orientation where they’ll be introduced to the organization, tours of our facilities, they’ll be trained on:

  • Job standards and requirements
  • History and culture of Park Place
  • Soft skills for client experience

Whatever their role is, they’ll receive further drilled down training on their specific role whether it’s in sales, service or parts. They get a lot of in-person training that week. Beyond that, we also have a full leadership program.

 

THE RESULT: ENTERTAINING CORPORATE TRAINING!

 

We rolled our Powtoons out first to our General Managers before we rolled it out to the store level – and they found it very engaging and interesting – not the normal boring e-learning. It was very appealing, especially to the younger generation.

Entertaining Corporate Training - www.powtoon.com

 

It felt like it was quick and to the point, it got the point across and was memorable. The members would remember it because it was so engaging. The VP of Human Resources, Sherry Miller loved our Powtoons so much, she asks us to animate EVERYTHING!

We also use another e-learning platform called Articulate, which is useful – but it’s not the same. It doesn’t have the life and the action that Powtoon is able to provide us. This VP of HR is now asking me to animate everything!

Go WOW Your Colleagues & Clients with YOUR NEW Powtoon Now

 

I JUMPED IN RIGHT AWAY…NO LEARNING CURVE

 

I had a great time creating our Powtoon, there was not a big learning curve at all. I was able to jump in and make something my first try.

The first Powtoon we did was about Career Conversation, which we call a Pit Stop. This is a quick 5 or 10 minute conversation a member would have with their manager. We wanted to explain that and why it’s important – so we made it into a Powtoon.

Overall, I found it very easy to work with. I learn something new every time I use Powtoon.

 

WHY POWTOON IS BETTER THAN VIDEO

 

As someone who is in the Corporate world and does employee training in a corporate culture, we do find that videos are more engaging. But there are those out there who prefer to read.

So what I love about Powtoon is that it appeals to all learners and learning styles.

 

Entertaining Corporate Training - www.powtoon.com

 

  1. If you’re a visual learner – they’re getting what they need out of Powtoon.
  2. If they need to hear what’s going on – the voiceover and soundtrack will appeal to them.
  3. If they want to read about it, when you use text in the right way – you’ll be driving your point home to any type of learner who’s watching your content.

 

What sets Powtoon apart is that it appeals to every level. It’s a Triple Home Run, they’re really getting the MESSAGE from all 3 angles.

 

ANYONE CAN DO THIS

 

Everything is provided for you in Powtoon. The only advice I would give to people is to make sure you have your story ready – and then fine-tune your Powtoon until it makes you smile, gives you chill-bumps or until you’re really proud and want to share it with people.

Right now, for example, the Action Planning Powtoon IS our training module. We uploaded it to our training management system. That is THE training. Our other Powtoon Career Conversations we uploaded it within a larger training.

Entertaining Corporate Training - www.powtoon.com

 

The next Powtoon we’re working on is on the current situation of the 4 Generations in the workplace simultaneously. Never before in history have so many generations worked together at once. So we’re building an entire training around the differences between the generations, what benefits them, how to communicate with them better.

We’re going to be doing a conference about this and showing Powtoons throughout. For example, we’ll have a Powtoon that illustrates the 4 different generations, the qualities that they possess, motivations and how to work with them. The Powtoons will be showing all of that.

 

HOW POWTOON SPANS GENERATIONS

 

A lot of our strategic leadership team are Baby Boomers. I’ll tell you that they’re among the ones who enjoyed the Powtoon more than anyone!

For the older generation, the Powtoon is fun and exciting. To be honest, they were really surprised that the Action Planning piece was as concise as it was. That in just a few minutes, the Powtoon fully explained what an action plan is, how to do the form and why it’s so important.

Our Baby Boomer leaders appreciated the Powtoon more than anyone did.

What was also important for us, especially for our younger group is that Powtoon is mobile. The fact that you can watch the Powtoon on your cell phone was a big deal – it made the training accessible.

 

Screen Shot 2016-06-21 at 10.11.28 AM

 

Personally, as a corporate trainer I love training in person. I love it – but I have to be honest – it’s exhausting. I put my heart and soul into it. But, it?s worth it.

As people say, that nothing can replace in-person communication.

 

BETTER THAN IN-PERSON? YES!

 

But, I have to say – I’ve found something that lets me be myself, that let’s my personality shine through in different ways as I illustrate different points. Powtoon gives me the means to express my personality as a trainer and to drill down specific points of content that I need the member to understand.

Now I can do it in a fun way that’s easily accessible. I’m really glad I found it. I’m always keeping my eyes open for new ways I can use Powtoon in our training.

If you live in Dallas and you’re in the market for a rocking McLaren, Maserati, Ferrari, Porsche – or something even more awesome – head on over to www.parkplace.com : )

Here are links to two of Kari’s Powtoons:

1. Action Planning

2. Pit Stop

I hope you LOVED this inspiring success story. If YOU have an inspiring success story – we want to hear from you too. Just email your story to success@powtoon.com

Comment below:

 

How do you create concise & entertaining training for YOUR work?

 

Stay awesome,

Ari

PS – For me, I’m debating between these two beauties from Park Place….Let me know in the comments which you’d get : )

Entertaining Corporate Training - www.powtoon.com

Entertaining Corporate Training - www.powtoon.com

*Since the interview, Kandi has since moved on from Park Place after 16 years of awesomeness.

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How AudibleRX Secured Funding & 15 Large Clients With Powtoon — Secure Funding https://www.powtoon.com/blog/secure-funding/ https://www.powtoon.com/blog/secure-funding/#respond Tue, 07 Jun 2016 10:17:16 +0000 https://www.powtoon.com/blog/?p=7875 You know that feeling when you hear a brilliant idea and think, ?Why didn?t I think of that??

Well, that?s what you?ll feel after seeing this inspiring story.

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Read Time: 5 minutes You know that feeling when you hear a brilliant idea and think, “Why didn’t I think of that?”

Well, that’s what you’ll feel after seeing this inspiring story.

Dr. Steve Leuck saw millions of patients suffering because of how their medications were prescribed to them. Without proper instructions, the patients all too often didn’t get any better, and sometimes they even got worse.

Dr. Steve had an idea that changed everything, and launched it with a short Powtoon. His video secured 15 national pharmacies as clients, and that wasn’t all it did…

Dr. Leuck’s Big Idea

Steve Leuck, Doctor of Pharmacy and medication therapy management specialist, just a few years ago, came up with an idea to offer consumer medication in audio format.

Secure Funding - www.powtoon.com

The concept is that every time a patient picks up a new prescription for medication, they receive counseling from their pharmacist. This counseling helps the patient understand what the medication is, and when and how often they’ll take it. This makes sure they get the best possible outcome of therapy.

However…

When patients leave the pharmacy, they’re handed a stack of papers, which are called “Consumer Medication Information” (CMI). There are a set amount of FDA guidelines and parameters that the CMI needs to fit, that are required to cover all the specific information.

When the patient gets home, they can look it read it over. Many times though, as valuable as it is — the CMI gets thrown away.

Just Click… To Listen To Your Prescriptions

What AudibleRX does is present the same information in an audio format — specifically designed for those people who are challenged with literacy, visual impairment, and those who learn better by listening.

Secure Funding - www.powtoon.com

When they get home they can click and listen to the medical information, learn what they need to learn in a better way, and follow up with their pharmacist later with any questions they have.

It’s important to realize that this does not replace the face-to-face counseling they receive from their pharmacist. It’s just an alternative way to get follow-up information for the patient.

I Needed To Simplify My Complex Message

When they first started, Dr. Steve was doing a lot of blogging, and wanted to know the best way to get the message of AudibleRX out there.

Secure Funding - www.powtoon.com

Luka was the marketing intern who came to Dr. Steve with the idea that using Powtoon would be a great way to explain this concept — which is what they needed help with. Because “audible consumer medication information” is not something people understand.

Luka did the video and Dr. Steve did the script — and in just 60 seconds, Powtoon did the job of explaining how AudibleRX helps healthcare providers and patients.

Powtoon Got Our Message Out There

“We believe that Powtoon will be the best way to reach out to consumers and to educate them. And to reach out to health care professionals as well.

It was simple to use. The animated characters are very powerful, grab attention and help grow our brand.”

– Luka Tehovnik

Powtoon = ROI To Secure Funding

“The specific results are that we have gained 15 pharmacies and clinics that use Audible RX on a regular basis for their out-patients. More importantly, we’ve contracted with a University who found our service and wanted to create a study to show the effectiveness of audible consumer medication information.

This led to two individuals who we’re creating a new start-up with to take AudibleRX to the next level.

I’ve been doing this with my wife and help of others for the past 4 years. It’s gotten big enough where it’s now time to move it forward with a real corporate structure. Create it as an official start-up, secure funding and in part because of our Powtoon video that helped explain it to the world. We’re very excited about bringing this company into the spotlight.”

– Dr. Steve Leuck

Secure Funding - www.powtoon.com

AudibleRX Saves Trees

“There are 67,000 pharmacies in the U.S. right now. Each time a prescription is filled in one of these pharmacies in one of these pharmacies, a piece of paper is printed out to hand out to the patient for his medical consumer information.

Our vision is that each time a prescription is filled, a link is sent to the patient’s phone where they just click to listen to the information.

That alone would save 90,000,000 sheets of paper a year. 4 billion prescriptions are filled each year, each one has two pieces of paper — that’s 8 billion pieces of paper, or 90,000 producing trees destroyed.

This will not only help people, it will help the environment.”

– Dr. Steve Leuck

Here’s the Feedback I Got…

“The Powtoon is so incredibly engaging that I put it on the center of our homepage. Everyone who comes to our site watches the Powtoon — so they understand what and how AudibleRX helps patients and health care providers.

Originally I had a link instead of a Powtoon, where they’d click a link that said, ‘Click here to learn more about AudibleRX’ — where they’d be taken to a post that explains what AudibleRX is.

Then I got a number of letters from people who said that I needed something more engaging on our site; something to do, something to click on, something to watch. That’s when we realized we needed Powtoon.

That video has stayed since we put it there, because everyone engages with it, which I never thought would happen. But that’s exactly what did happen because it’s Powtoon!”

– Dr. Steve Leuck

The Future of AudibleRX & Powtoon

“We not only plan on using Powtoon to explain AudibleRX — but we plan on using Powtoon as AudibleRX. Where the Powtoon itself explains the CMI.

Powtoon would be perfect to explain how the devices work, and the importance of following those specific directions. Powtoon wouldn’t be used as a marketing tool — but as an information tool.

Powtoon narrows down complex concepts to the most essential information by condensing the most important information and then presenting it in a dynamic, engaging way.”

– Dr. Steve Leuck

How Luka Discovered Powtoon

“I first came across Powtoon in University when a student gave a presentation to our class with a Powtoon — and I was instantly blown away. I was amazed at how much he was able to do with it — and it was for FREE? I found that hard to believe.

Then I signed up and played with it, and I must say — it’s a powerful tool for any communication need. I don’t think people know enough about Powtoon. The webinars are great to make people aware as well. That’s what’s important — that there’s something else out there they can use.”

– Luka Tehovnika

Here’s AudibleRX’s Powtoon:

Comment below how YOU’RE now inspired to take YOUR message to the next level & secure funding with Powtoon

Stay awesome,

Ari

Kindly Note: This post has been edited for formatting and clarity.

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INTRODUCING: CLICKABLE, INSTANT SCENES – Quick Animated Video https://www.powtoon.com/blog/quick-animated-video/ https://www.powtoon.com/blog/quick-animated-video/#comments Tue, 31 May 2016 09:15:43 +0000 https://www.powtoon.com/blog/?p=7871 Hey, Ari from Powtoon here, with a rocking awesome update you’re going to love: You can now make a Powtoon in just 5 minutes! Remember those days when a professional animated video cost at least $2,000 for a 30 second...

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Read Time: < 1 minute Hey, Ari from Powtoon here, with a rocking awesome update you’re going to love:

You can now make a Powtoon in just 5 minutes!

Remember those days when a professional animated video cost at least $2,000 for a 30 second clip that took a month to make? And all you wanted was a quick animated video to get your message across? Now you can get it done in 5 minutes, for free – with THIS:

INTRODUCING: CLICKABLE, INSTANT SCENES

https://powtoon.wistia.com/medias/lx1srthkls

We call them layouts, you can call them your new best friend. You’re going to love this new feature to make your quick animated video.

Here’s how it works:

  1. Go to your side panel
  2. Click layouts
  3. Choose the style you feel works best for you
  4. Click the layout you want

…and BOOM! It’s now part of your Powtoon! Ready made scenes from all of our templates, available for YOU…instantly. Which means you can now just drag and drop a scene that gets your message across best, and voila! You have a Powtoon.

Everything just changed my friend – welcome to the new world of awesomeness. Go ahead and start crushing it by making a quick Powtoon with LAYOUTS.

Take the Quick Animated Video Powtoon Challenge:

Go create a Powtoon in 5 minutes with our new layouts now.

You can do this, we believe in you, we love you!

Ari

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