Why Visual Communication Is So Effective

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Are you incorporating visuals in your presentations and communications simply because it’s popular or because you truly understand its value? Or are you avoiding it altogether because the learning curve for yet another new tool seems daunting? The truth is that visual communication is one of the most effective ways to convey your message – no matter your audience. Here’s why.

6 Reasons Why Visual Communication is So Effective

Humans Are Visual Creatures. Think about the five senses: touch, sound, smell, taste, and…reading text to interpret meaning and assign value? Nope. It’s sight (obviously). Visual communication tools are effective because they speak directly to a primary way our bodies receive and process information.

Visual Communication Is Clear. Have you ever had to read (and then re-read) an email or memo with overly complicated or muddled information? No matter how carefully an internal comm is crafted or how painstakingly the words are chosen, some things just can’t be broken down into simple informative text. Incorporating visuals aids boosts learning up to 323% as visual communication methods make it possible to convey complex information in a way that’s clear and easy to understand.

Visual Communication Is Efficient. Visuals are an extremely efficient method for getting your message across. While it takes the average person about six seconds to read 20-25 words, they can get the sense of a visual scene in 1/10 of a second! When you consider that the average attention span is less than eight seconds (and keeps getting shorter), visual communication gives you the best chance of getting your point across in the brief time you have.

Visual Communication Is Attention-Grabbing. There is a lot of content out there competing for viewers’ attention. Ninety percent of the information sent to the brain is visual, and the volume of that information just keeps growing. YouTube, for example, has more than four million hours of new content uploaded each day. Any content you create – a sales pitch, company update, or social media teaser – needs to stand out amidst the distractions. Content containing visual media gets 94% more attention, so incorporating visual elements into your pieces is a great way to get them seen.

Visual Communication Is Memorable. Want your employees to remember everything from their onboarding sessions, or to apply principles from their latest leadership training? Integrate visual communication materials into your training curriculum. Research shows that people remember 10% of what they hear, 20% of what they read, and 80% of what they see.

Visual Communication Is What Consumers Want. Web and social media content has gone increasingly visual in recent years. But that’s not due to arbitrary decision-making by internet genies. It’s what people want. Since only 20% of text is read by web visitors, content creators and web designers have needed to find new ways to get their messages across. Turns out, visual communication methods hit the mark!

Create Visual Communication Materials with a User-Friendly Tool

Creating visual media materials may seem daunting, but it doesn’t have to be! Enhance your social media posts, presentations, internal comms, or training programs with a visual communication platform!

A user-friendly tool like Powtoon makes video creation accessible to anyone. Create animated explainers, custom animations, screen recordings, infographics, or moving text videos with ease. Powtoon’s professionally-designed templates and royalty-free stock videos will take your content to another level, and the intuitive interface will have you creating videos in minutes. Get started now — sign up for free.

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Shoshi Davis

Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of "Unbridled Enthusiasm." So that was pretty cool.