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Staying abreast of small business trends should be among the top priorities of any small business owner. Regardless of your industry or niche, if you understand how these trends affect you, you can plan to take advantage of them proactively….

How to Determine What Kind of Videos Your Clients Need

Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…

Animated Videos vs. Live-Action Videos

If you’re a marketer in the digital age, odds are you know that video content should play an important role in your strategy. Research confirms that approximately 91% of businesses across a range of industries already use video in their marketing campaigns….

What Are the Main Stages of Video Production?

Whether in charge of marketing for a major enterprise or running a one-person operation, you can no longer ignore the importance of generating video content for your target audience. Surveys indicate 92% of marketers who release video content see a strong return…

How to Make Video Quality Better

Video is among the most popular forms of media for both businesses and individuals in the digital age. That said, as video content becomes increasingly widespread, standing out among the crowd can also become increasingly challenging. There are many ways…

Why Businesses Must Protect L&D Budgets to Continue Growth

If you’re worried about an upcoming recession in 2023 and how it will affect your organization’s budget, you’re not alone. Many Learning & Development leaders like you are facing budget cuts during the economic downturn.  But the truth is, in…

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