By now it’s common knowledge that videos and imagery are effective messaging tools. But still, these tools are far underutilized. Whether you work for a company with billion-dollar revenues or freelance from home on the side, a visual communication platform…
Video is great, but it takes more than great content to get views. When you create video content for your site, there are some elements you should include to increase its appeal to your audience. Here are the top ten….
Everyone knows that video is the “must-have” medium for any website or social media channel. But it’s one thing to draft a video strategy; creating the actual videos is a whole different animal. Video production can be expensive, time-consuming, and…
Increased traffic to your website gives you more opportunities to introduce your brand to potential customers. It’s the catalyst for building relationships, developing loyalty, and — most importantly — generating conversions and sales. Using video in your overall marketing strategy…
There’s no denying that video is one of the most effective sales strategies your team can employ. Prospects actively search for product videos before making a purchase, and 74% of them say social media videos influence their buying decisions. Video…
Online video creation platforms have made animated videos more accessible to more brands. Without having to shell out big bucks to a video production company, even the smallest operations can create top-notch professional video content in-house. But just because you…
By now you’ve probably been convinced that video is a necessary component of any communication strategy. The shift over the last few years has been anything but subtle, being used by marketing, communication, and social media experts alike. But there’s…
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